“大船”洄游！旅游复苏“邮轮热”复燃，外资邮轮加速回归中国

本报（chinatimes.net.cn）记者王潇雨 上海报道

中国邮轮旅游市场经过十多年的发展，曾经一度吸引到全球几乎所有顶级船公司前来驻扎并开辟航线。但受疫情影响此前一波邮轮旅行热潮一度长期中断。作为疫情后首个从中国大陆母港启航的国际邮轮品牌，MSC地中海邮轮旗下17.2万吨“亚洲旗舰”MSC荣耀号（MSC Bellissima）自3月中旬从上海开启新航季之后，又于4月10日宣布迎来深圳母港首航倒计时80天。MSC荣耀号作为2024年粤港澳大湾区最大且唯一的国际邮轮，将于6月29日首次停靠深圳招商蛇口邮轮港，成为疫后首个从深圳母港启航的国际邮轮。

对于仍处在邮轮旅行市场从入门到走向成熟的培育期，与欧美等早已经形成完善业态和消费习惯的邮轮旅游产业相比，中国邮轮市场对于国际邮轮巨头们而言一直是潜力巨大但需要耐心完成相互适应过程，并一直处在变化中的独特生态，因此也难免产生一些问题和冲突，对邮轮公司的应对能力也带来诸多新的考验。

“大船”洄游

“疫情后，中国消费者的需求相较疫情前更趋向多样化，这就对我们邮轮企业所提供的产品及服务提出了更高要求。我们将进一步完善航线部署，提供更多的目的地选择。”MSC地中海邮轮中国区总裁黄瑞玲近期在接受《华夏时报》专访时，谈到中国市场消费者对邮轮旅行需求的新变化时表示，“中国邮轮市场稳步复苏，我们也将进一步完善工作和部署安排，并在保持原有高品质供给优势的基础上，积极探索新模式、新方法，拿出具有‘先见之明’的策略和敏捷的转型速度，以适应市场和销售模式的变化。”

MSC荣耀号于2019年下水，是MSC地中海邮轮斥巨资打造的“传奇”级邮轮，不仅代表了全舰队的最高品质和标准，还是2024年整个亚洲吨位最大、技术最为先进的大型豪华邮轮。MSC荣耀号最大载客量为5,686人，可以提供2,217间客舱。

MSC地中海邮轮首席执行官Gianni Onorato在接受包括《华夏时报》在内的媒体专访时表示，“2019年是我们在中国业绩最好的一年之一，当然后面很遗憾不得不停下来，现在是一个重新启航的好时机，我们对中国市场和中国经济的复苏充满信心，从中长期发展的角度来看，我们相信可以在中国市场获得丰厚的回报。”

黄瑞玲在首航庆典上对包括《华夏时报》在内的媒体表示，“MSC荣耀号是我们目前在亚洲部署的邮轮中吨位最高的，这艘船造价昂贵，达到10亿欧元，是当之无愧的‘亚洲旗舰’。这次春夏航季一共将运营25个从上海及深圳母港出发、航程长短不一的精彩航次。3月16日开启的春季航季共计9个5天4晚或6天5晚的航程，将带领客人到济州、福冈、鹿儿岛、佐世保等热门邮轮目的地。”

按照计划，MSC荣耀号从3月16日起将以上海为母港运营九个航次，之后将从6月29日起运营自深圳母港出发共计八个航次的暑期航季。“今年我们在中国市场的供应量非常有限，全国一共只有十多万乘客可以体验到MSC荣耀号，所以销售状况目前非常火爆。”黄瑞玲表示。

或许也正是因为市场需求带来了更多的信心，MSC地中海邮轮也在回归之初就宣布2024-2025冬春季航季规划，MSC荣耀号不仅将在2025年初重回上海母港，同时另一艘邮轮MSC辉煌号也将于2024年12月4日-2025年4月8日期间协同深圳和厦门母港运营冬季航次。MSC地中海邮轮也将成为疫后复航首年唯一实现中国市场双船四母港部署的国际邮轮品牌。

“MSC地中海邮轮在华已深耕数十载，拥有一众忠实粉丝，他们已迫不及待重返邮轮享受假期，这也充分显示出中国的邮轮市场需求巨大。中国消费者积压几年的出行需求亟待释放，而邮轮旅游则是非常适合中国宾客旅游消费升级趋势的产品——无论是朋友相聚、二人世界、多代出游、老友重聚、工作社交，邮轮一站式舒适便捷的度假体验都能够满足消费者对于美好生活的追求。”在接受《华夏时报》专访时黄瑞玲表示，“中国市场潜力巨大，不论是华东区邮轮市场的加速重振，还是大湾区邮轮市场的融合发展，都让我们决心持续深耕中国邮轮产业这一蓬勃发展的热土。MSC荣耀号在中国大陆地区首航的预售和早鸟促销都收到了热烈的反响，让我们对中国市场更具信心和期待。”

实际上，从去年下半年开始，随着包括首艘中国本土建造的大型邮轮爱达魔都号投入运营，就已经宣布中国的邮轮旅行市场自疫情后开始真正重启，而包括招商伊顿以及皇家加勒比等内外资船公司也都已经陆续或者计划在中国母港开启了运行计划。但相比之下MSC地中海邮轮“回归”的速度更快。按照黄瑞玲在首航仪式上接受包括本报记者在内采访时的说法，“能够快速回归的基础一方面是因为集团在全球稳定的运营，另一个原因就是在中国的团队过去几年里一直比较完整的保留下来，这都是能够快速恢复运营的关键。”

仍需“磨合”

尽管为重回中国市场做了充分的准备，不管是年轻的巨型豪华邮轮还是米其林餐厅合作的餐食，以及与知名婴幼儿用品品牌合作打造的亲子房，甚至还引入了中医养生讲堂这样非常“接地气”的特色产品，但MSC荣耀号内华丽天幕之下以及中庭水晶楼梯闪耀的光鲜亮丽之下，大量关于登船与离船效率和秩序、用餐体验以及船上公共空间以及娱乐项目等方面的意见开始在社交媒体上广为传播。

一位参加了首个航程的旅客在与本报记者沟通时表示，“MSC荣耀号从硬件来说规格非常高，但在出游过程中确实有一些体验一言难尽，其中一些是在中国运营的邮轮曾经出现过的老问题，比如一些餐厅秩序比较乱。但也有一些问题应该是管理和沟通导致的，比如上下船的效率比较低等问题。”

面对这样的情况，MSC地中海邮轮方面表示，“近日，我们关注到网络上针对MSC荣耀号的相关讨论，并已经在第一时间传达给了运营团队。对于被提及的重点问题，目前，我们已经推出了一系列针对性的船上政策和解决方案，也将在后续航次中进一步落实和完善相关措施。”

MSC地中海邮轮宣布在上下船流程方面进行优化，包括“在上下船口、来回码头路段、码头出入口等重点关口增设1米栏间隔出独立排队通道，优化排队动线以避免人群发生拥堵。”同时还增设了中文指引牌，并安排数十名“中文服务大使”提供现场服务，提醒宾客提前准备好各种船卡护照等，也有员工负责疏导宾客有序排队，降低因人群过密引起的集体恐慌、减少可能出现的如拥挤踩踏等安全事故风险。

同时，MSC地中海邮轮方面还表示：目前邮轮停靠的日本和韩国的目的地港口办理入境手续和负责现场服务的工作人员数量有限，难以在短时间内接待多达数千名的游客。我们也在积极推进与目的地港口当局的沟通，尽可能争取让他们尽快增加人手配置以加快港口手续办理速度，从源头改善人流通过率。

对于船上的娱乐和用餐体验等问题，MSC地中海邮轮方面表示将“针对不同宾客推出符合他们喜好的主题娱乐活动，并合理规划活动场地和时间，使不同偏好的宾客不互相冲突、不彼此影响。”同时还宣布将实施分批用餐制度，避免餐厅过于拥挤。同时通过增设专门的中文指示牌和中文工作人员加强对用餐人群的引导，为尽可能多的客人带来更为丝滑的用餐体验。

对于被吐槽较多的“广场舞”等在船上公共空间发生的问题，MSC地中海邮轮方面也明确表示，将推出明确的船上人员团体活动的管理政策，任何在公共区域聚集超过一定时间和数量的团体，会收到我们的友善提醒，自行组织的团体活动则需要提前向船方申请并获得批准。

“很多旅客都是中老年人，船员很多是外籍不会说中文，沟通不畅就引发了很多问题，”一位参加了3月底航次的旅客对《华夏时报》记者表示，“上船之前看到社交媒体上的差评还真有些担心，但实际体验上来看船公司确实也针对性做了调整，体验明显有改善，但有些问题可能还需要时间来解决。”

按照MSC地中海邮轮方面发布的公告显示，在后续的航次中，船上增加了更多中文指引重点说明关于船上支付、WIFI使用、用餐、岸上游和娱乐表演的注意事项，同时增加了中文的工作人员数量，并加强了对所有国际员工的基础中文培训，确保乘客在有疑问时，可以通过更多船员了解船上各项设施的规定和政策。也通过自有社交媒体账号持续发布更易理解、更详尽的船上攻略和相关小贴士，帮助宾客提前了解船上生活。

迎接变化

“此前为市场重启做准备时，我们便清楚地认识到现阶段中国游客在旅游消费方面的变化。”黄瑞玲对《华夏时报》透露，“从游客类型来看，当下邮轮消费者主要呈现两大趋势：一方面，年轻一代具有消费力的群体成为最早一批恢复出游的客群，他们倾向于追求独特、个性化的体验，期待更加多元丰富的旅行场景；另一方面，多人出行的家庭预定比例持续升高，他们需要适合全家欢聚、老少皆宜的旅游产品，而邮轮一站式、舒适便捷的度假体验正好能满足他们对于多代出游的需求。”

“有一个变化是大家会更早预定船票，我们去年7月份开售就已经收到很多订单，目前已经一票难求。”在接受包括《华夏时报》在内媒体专访时，黄瑞玲表示，“再就是客人对高等级舱位需求增加，卖得最快最好的房型是套房和游艇会贵宾房，而不是便宜的内舱房。”

MSC地中海邮轮方面表示，针对新一代中国消费者进一步升级部署2024年航线安排：2024年1-4月期间，MSC荣耀号于台湾母港和上海母港出发，开启首发春季航季。为了满足台湾及江浙沪地区游客们旺盛的春游、踏青需求，特别设计了前往日本及韩国等亚洲周边目的地的不同航线，时长为5天4晚或6天5晚不等。为满足消费者在邮轮靠港期间尽可能多地体验目的地的迷人春光，也重磅升级陆地体验，针对家庭、亲子及高端客群等多样性客群精选和定制了多条免费及付费的岸上游线路，为中国宾客提供一站式海陆结合度假新体验。

MSC荣耀号于6月29日在深圳母港开启的8条夏季航线特别设置短途和中长途两种不同时长的航线，其中前往香港的短途航线历时3天2晚，将带领游客尤其是大湾区的年轻客人领略香港的城市魅力；而时间更充裕的游客则可以选择前往冲绳、宫古岛、八重山诸岛等不同目的地的5天4晚或6天5晚航线，深度体验日本南部一众海岛度假胜地。7月31日起，MSC荣耀号将再次返回上海母港，运营暑期航线。

在黄瑞玲看来，“疫情后个性化、定制化以及‘躺平式’旅游需求大幅度增长，邮轮旅行凭借一站式安全便捷、舒适省心、高性价比、高品质等独特优势成为更多消费者的‘新选择’，这也将在需求端，为市场带来新的增量。”

另一个方面，“疫情后，中国消费者的需求相较疫情前更趋向多样化，这就对我们邮轮企业所提供的产品及服务提出了更高要求。我们将进一步完善航线部署，提供更多的目的地选择。顺应中国逐步步入老龄化社会、鼓励多胎生育的趋势，以及年轻游客的发展潜力，我们将推出更加多元化的产品和服务，回应中国消费者从年轻一派的猎奇打卡、有娃家庭的多代同行到省心躺平的举家出游、退休族群的老友相聚、高端客群的私密奢享以及商务人士的会奖差旅等多元化需求。”黄瑞玲对本报记者表示。

随着中国能够自主建造大型豪华邮轮并运营，同时更多外资邮轮公司回归，以及各地对于邮轮母港建设的进一步完善升级，这种对于中国游客来说还显得较为新鲜的旅行模式也将逐渐从探索阶段走向成熟，对于邮轮公司来说一方面能够将更多优质资源投向本地市场，另一方面也将面临更为激烈的市场竞争，因此能够在保持特色的同时更贴近市场就显得尤为重要。

“中国邮轮市场稳步复苏，我们也将进一步完善工作和部署安排，并在保持原有高品质供给优势的基础上，积极探索新模式、新方法，拿出具有‘先见之明’的策略和敏捷的转型速度，以适应市场和销售模式的变化。”黄瑞玲对本报记者表示，近年来，中国消费者接触和购买邮轮产品的渠道愈加丰富，原有纯线下的业务模式已无法满足多途径的购买需求。“我们会持续走上数字化转型的道路，加大社交媒体宣传互动，并通过进一步发力如品牌官方小程序等自有数字渠道和电商平台，与消费者紧密沟通，为其提供一站式的产品及服务订购体验。”

新闻译文：

"Big boat" migration! The resurgence of tourism and the resurgence of "cruise fever" are accelerating the return of foreign cruise ships to China

Reported by Wang Xiaoyu from Shanghai, China (Chinatimes. net. cn)

After more than a decade of development, the Chinese cruise tourism market once attracted almost all top shipping companies from around the world to settle and open up routes. However, due to the impact of the epidemic, the previous wave of cruise travel fever was temporarily interrupted for a long time. As the first international cruise brand to set sail from the home port of Chinese Mainland after the epidemic, MSC Mediterranean Cruise Line's 172000 ton "Asian flagship" MSC Bellissima announced on April 10 that it would usher in the 80 day countdown to the first voyage of Shenzhen's home port after the launch of the new season from Shanghai in mid March. The MSC Honor, as the largest and only international cruise ship in the Guangdong Hong Kong Macao Greater Bay Area in 2024, will make its first stop at Shenzhen's China Merchants Shekou Cruise Port on June 29, becoming the first international cruise ship to depart from Shenzhen's home port after the epidemic.

For the cruise tourism industry, which is still in the cultivation period from entry to maturity in the cruise tourism market, compared with the cruise tourism industry in Europe and America, which has already formed a complete business format and consumption habits, the Chinese cruise market has always been a unique ecosystem with huge potential for international cruise giants, but requires patience to adapt to each other. Therefore, it is inevitable that some problems and conflicts will arise, which will also bring many new tests to the response ability of cruise companies.

"Big boat" migration

"After the epidemic, the demand of Chinese consumers has become more diversified compared to before the epidemic, which puts higher requirements on the products and services provided by our cruise enterprises. We will further improve our route deployment and provide more destination choices." Huang Ruiling, the president of MSC Mediterranean Cruise China, said in a recent interview with the Huaxia Times about the new changes in consumer demand for cruise travel in the Chinese market. "The Chinese cruise market is steadily recovering, and we will further improve our work and deployment arrangements. On the basis of maintaining the original high-quality supply advantage, we will actively explore new models and methods, come up with 'foresight' strategies and agile transformation speed to adapt to the market and sales model." Change. "

The MSC Honor was launched in 2019 and is a legendary class cruise ship that MSC Mediterranean Cruises has invested heavily in. It not only represents the highest quality and standards of the entire fleet, but also the largest and most technologically advanced large luxury cruise ship in Asia in 2024. The maximum passenger capacity of MSC Honor is 5686 people and can provide 2217 cabins.

Gianni Onorato, CEO of MSC Mediterranean Cruises, said in an interview with media outlets including the Huaxia Times, "2019 was one of our best years in China, but unfortunately we had to stop later. Now is a good time to restart. We are full of confidence in the Chinese market and the recovery of the Chinese economy. From a medium to long-term development perspective, we believe that we can obtain substantial returns in the Chinese market."

During the inaugural celebration, Huang Ruiling told media including the Huaxia Times, "MSC Honor is currently the highest tonnage cruise ship we have deployed in Asia. This ship is expensive, reaching 1 billion euros, and is undoubtedly the 'flagship of Asia'. This spring and summer season will operate a total of 25 exciting voyages with varying lengths from Shanghai and Shenzhen's home ports. The spring season, which started on March 16th, will have a total of 9 5-day 4-night or 6-day 5-night voyages, leading guests to popular cruise destinations such as Jeju, Fukuoka, Kagoshima, and Sasebo."

According to the plan, MSC Honor will operate nine voyages from Shanghai as its home port starting from March 16th, and will then operate a total of eight summer voyages from Shenzhen's home port starting from June 29th. "Our supply in the Chinese market this year is very limited, and only over 100000 passengers nationwide can experience the MSC Honor, so the sales situation is currently very hot," said Huang Ruiling.

Perhaps it is precisely because market demand has brought more confidence that MSC Mediterranean Cruise Line announced its winter and spring sailing season plan for 2024-2025 at the beginning of its return. MSC Glory will not only return to its home port in Shanghai in early 2025, but another cruise ship, MSC Glory, will also collaborate with Shenzhen and Xiamen to operate winter voyages from December 4, 2024 to April 8, 2025. MSC Mediterranean Cruise will also become the only international cruise brand to achieve the deployment of two ships and four home ports in the Chinese market in the first year of resuming operations after the epidemic.

"MSC Mediterranean Cruise Line has been in China for decades, and has a group of loyal fans who can't wait to return to the cruise line to enjoy the holiday, which fully demonstrates the huge demand of China's cruise market. The travel demand of Chinese consumers that has been backlog for several years needs to be released urgently, and cruise tourism is a product that is very suitable for the upgrading trend of Chinese guests' tourism consumption - whether it is friends gathering, two person world, multi generation travel, old friends reunion, social work, the one-stop comfortable and convenient cruise experience can meet consumers' pursuit of a better life." Huang Ruiling said in an exclusive interview with the China Times, "China has huge market potential, whether it is the cruise market in East China The acceleration of revitalization and the integrated development of the cruise market in the Great Bay Area have made us determined to continue to deepen the development of China's cruise industry, which is a hot land of vigorous development. The pre-sale and early bird promotion of MSC Rongyao's first flight in the Chinese Mainland region have received warm responses, which gives us more confidence and expectations in the Chinese market."

In fact, since the second half of last year, with the operation of the first domestically built large cruise ship, the Aida Modu, it has been announced that China's cruise travel market has truly restarted since the outbreak of the epidemic. Domestic and foreign shipping companies, including China Merchants Eaton and Royal Caribbean, have also successively or plan to start operating in their home ports in China. But in comparison, MSC Mediterranean cruise ships are returning faster. according to Huang Ruiling's statement during the inaugural ceremony, including an interview with our reporter, "The foundation for a quick return is not only due to the stable operation of the group globally, but also because the team in China has been relatively intact in the past few years, which is the key to quickly resuming operations."

Still needs to be "run in"

Despite being well prepared to return to the Chinese market, whether it's the young giant luxury cruise ship or the Michelin restaurant collaboration, as well as the parent-child room created in collaboration with well-known infant and toddler product brands, and even the introduction of traditional Chinese medicine health lecture halls, which are very "down-to-earth" specialty products, a large number of opinions on boarding and disembarking efficiency and order, dining experience, public spaces on board, and entertainment projects have begun to spread widely on social media under the magnificent canopy of the MSC Honor and the sparkling crystal staircase in the atrium.

A passenger who participated in the first voyage said to our reporter, "The MSC Honor has very high hardware specifications, but there were some experiences during the journey that were difficult to describe. Some of them were old problems that cruise ships operating in China had experienced, such as some restaurants being disorderly. However, there are also some problems that should be caused by management and communication, such as low efficiency in boarding and disembarking."

In the face of such a situation, MSC Mediterranean Cruise Line stated, "Recently, we have been paying attention to the relevant discussions on the MSC Honor on the internet and have conveyed them to the operation team as soon as possible. For the key issues mentioned, we have launched a series of targeted onboard policies and solutions, and will further implement and improve relevant measures in subsequent voyages."

MSC Mediterranean Cruise announced optimization of the boarding and disembarking process, including the addition of independent queue channels with a 1-meter interval at key checkpoints such as boarding and disembarking ports, round-trip port sections, and port entrances and exits to optimize queue flow and avoid congestion. Chinese signage was also added, and dozens of "Chinese service ambassadors" were arranged to provide on-site services, reminding guests to prepare various ship cards and passports in advance. Employees were also responsible for guiding guests to queue in an orderly manner, reducing collective panic caused by overcrowding and reducing the risk of safety accidents such as crowding and stepping.

At the same time, MSC Mediterranean Cruise also stated that the number of personnel handling entry procedures and on-site services at the destination ports of Japan and South Korea where the cruise ships are currently docked is limited, making it difficult to receive up to thousands of tourists in a short period of time. We are also actively promoting communication with the destination port authorities, striving to increase their manpower as soon as possible to speed up port procedures and improve the flow of people from the source.

Regarding the entertainment and dining experience on board, MSC Mediterranean Cruise stated that it will "launch themed entertainment activities that cater to the preferences of different guests, and plan the venue and time reasonably to ensure that guests with different preferences do not conflict or affect each other." At the same time, it also announced the implementation of a phased dining system to avoid overcrowding in restaurants. At the same time, by adding dedicated Chinese signs and Chinese staff to strengthen guidance for the dining crowd, we aim to provide a smoother dining experience for as many guests as possible.

With regard to the problems in the public space on the ship such as "square dance" that have been much complained about, MSC Mediterranean Cruise Line also made it clear that it would launch a clear management policy for the group activities of the people on board. Any group gathering in the public area for more than a certain amount of time will receive our friendly reminders. Self organized group activities need to apply to the ship in advance and obtain approval.

"Many passengers are middle-aged and elderly, and many crew members are foreigners who cannot speak Chinese. Poor communication has caused many problems," a passenger who participated in the voyage at the end of March told a reporter from Huaxia Times. "Before boarding the ship, I was worried about the negative reviews on social media, but in reality, the shipping company has made targeted adjustments, and the experience has significantly improved. However, some issues may still need time to be resolved."

According to the announcement released by MSC Mediterranean Cruise Line, more Chinese language guidelines have been added to the ship in subsequent voyages, focusing on precautions related to onboard payments, WIFI usage, dining, onshore activities, and entertainment performances. At the same time, the number of Chinese language staff has been increased, and basic Chinese language training for all international employees has been strengthened to ensure that passengers can understand the regulations and policies of various facilities on board through more crew members when they have questions. We also continuously release more understandable and detailed ship guides and related tips through our own social media account, helping guests stay informed about ship life in advance.

Embrace change

"When we were preparing for the market restart earlier, we had a clear understanding of the changes in tourism consumption among Chinese tourists at the current stage." Huang Ruiling told the Huaxia Times, "From the perspective of tourist types, cruise consumers are mainly showing two major trends: on the one hand, the younger generation with purchasing power has become the earliest group to resume travel, they tend to pursue unique and personalized experiences, looking forward to more diverse and rich travel scenarios; on the other hand, the proportion of family bookings for multi person travel continues to increase, and they need tourism products suitable for family gatherings and all ages. The one-stop, comfortable and convenient vacation experience of cruise ships can just meet their needs for multi generation travel."

"One change is that people tend to book shipping tickets earlier. We received a lot of orders since we started selling in July last year, and now it's hard to find a single ticket." In an interview with media outlets including the Huaxia Times, Huang Ruiling said, "Another factor is the increasing demand for high-end cabins from customers. The fastest and best selling room types are suites and yacht club VIP rooms, rather than cheap inner cabins."

MSC Mediterranean Cruise Line stated that it will further upgrade and deploy its 2024 route arrangements for the new generation of Chinese consumers. From January to April 2024, MSC Honor will depart from its home ports in Taiwan and Shanghai, marking the beginning of its first spring season. In order to meet the strong spring outing and outing needs of tourists from Taiwan, Jiangsu, Zhejiang, and Shanghai, different routes to destinations around Asia such as Japan and South Korea have been specially designed, with a duration of 5 days and 4 nights or 6 days and 5 nights. In order to meet the needs of consumers to experience the charming spring scenery of their destination as much as possible during the cruise docking period, and to significantly upgrade the land experience, we have selected and customized multiple free and paid shore and upstream routes for diverse customer groups such as families, parent-child, and high-end customers, providing Chinese guests with a new one-stop sea land combined vacation experience.

On June 29th, the MSC Honor launched eight summer routes at its home port in Shenzhen, offering two different lengths of routes: short haul and medium long haul. The short haul route to Hong Kong lasted for three days and two nights, leading tourists, especially young guests from the Greater Bay Area, to experience the city's charm; Tourists with more time can choose 5-day 4-night or 6-day 5-night routes to different destinations such as Okinawa, Miyako Island, and Yaeyama Islands, to deeply experience the many island resorts in southern Japan. Starting from July 31st, MSC Honor will return to its home port in Shanghai and operate summer routes.

In Huang Ruiling's view, "After the epidemic, there has been a significant increase in demand for personalized, customized, and 'lying flat' tourism. Cruise travel has become a 'new choice' for more consumers with its unique advantages of one-stop safety, convenience, comfort, cost-effectiveness, and high quality. This will also bring new growth to the market on the demand side."

On the other hand, "after the epidemic, the needs of Chinese consumers have become more diversified compared to before, which puts higher requirements on the products and services provided by our cruise enterprises. We will further improve our route deployment and provide more destination choices. In line with China's gradual aging society, encouraging multiple births, and the development potential of young tourists, we will launch more diversified products and services to respond to the diverse needs of Chinese consumers, from young curiosity check-in, multi generation peers from families with children to worry free family outings, gathering with retired friends, private luxury enjoyment for high-end customers, and business people's rewards and travel." Huang Rui Ling told our reporter.

With China's ability to independently build and operate large luxury cruise ships, as well as the return of more foreign cruise companies and the further improvement and upgrading of cruise home port construction in various regions, this relatively new travel model for Chinese tourists will gradually move from the exploration stage to maturity. For cruise companies, on the one hand, they can invest more high-quality resources into the local market, and on the other hand, they will also face more fierce market competition. Therefore, it is particularly important to maintain their characteristics while being closer to the market.

"The Chinese cruise market is steadily recovering, and we will further improve our work and deployment arrangements. On the basis of maintaining the original advantage of high-quality supply, we will actively explore new models and methods, and come up with 'foresight' strategies and agile transformation speed to adapt to changes in the market and sales models." Huang Ruiling told our reporter that in recent years, the channels for Chinese consumers to contact and purchase cruise products have become increasingly diverse, and the original pure offline business model can no longer meet the needs of multiple purchasing channels. "We will continue to embark on the path of digital transformation, increase social media promotion and interaction, and further leverage our own digital channels and e-commerce platforms such as brand official mini programs to closely communicate with consumers and provide them with a one-stop product and service ordering experience."

重点词汇

• 大船 ship ; big ship ; vessel

• 邮轮 liner ; ocean liner

• 复燃 rekindle ; after-combustion

• 船公司 shipping company

• 旅行热潮 Wanderlust

• 中国大陆 the Chinese mainland

• 启航 set sail ; weigh anchor

• 首航 maiden voyage ; first flight ; maiden flight

• 倒计时 countdown

• 大湾 Grand Bay ; bight

句子成分分析：

We also continuously release more understandable and detailed ship guides and related tips [through our own social 

media account], helping guests stay informed [about ship life] [in advance].

句子语法结构详解：

(media 为 medium 的复数形式。)

* release 为谓语，采用一般现在时。
* helping 为现在分词，作状语。
* stay 为不带 to 的不定式，作宾语补足语(或称复合宾语)。该动词为系动词。
* informed 为形容词作表语。
* we 为人称代词主格。our 为形容词型物主代词。

句子相关词汇解释：

Phrase:

Vocabulary:

句子成分分析：

Tourists (with more time) can choose 5day 4night or 6day5night routes [to different destinations (such as Okinawa, 

<Miyako Island, and Yaeyama Islands>],) to deeply experience the many island resorts [in southern Japan].

句子语法结构详解：

* choose 为谓语。
* Miyako Island 为同位语
* to deeply experience 为不定式，作状语。
* can 为情态动词。the 为定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

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