2024年，“五一”假期期间，全国各地文旅、餐饮深度融合的优质活动层出不穷，“味蕾游”“露营游”“县城游”等新玩法丰富了游客的假日体验，也给餐饮消费带来显著提升。5月6日据海底捞官方数据显示，5月1日到5月4日，海底捞大陆门店累计接待人次约750万，同比去年“五一”前四天增长约15%，下沉市场门店增长更加明显。

今年“五一”出游，边逛边吃的“味蕾游”仍然是假期出行的热门选择。在湖北十堰， 来自北京的游客张先生一家落坐后立即点了藕汤骨头锅底，“湖北朋友经常提起自己家乡的藕汤，没想到在海底捞也能尝到了”。据了解，这款区域新品“藕汤骨头锅”采用湖北粉藕和优质猪骨熬煮而成，一碗浓郁十足的藕汤，为大家带来舌尖上的湖北风味。

在重庆的海底捞火锅北城天街广场店，游客王女士看到菜单上的“香香香·香菜锅”，感到很好奇。店经理王晓萌解释道，“重庆人爱吃香菜，这次的‘香菜火锅宴’正赶上假期，受到了本地顾客和外地游客的一致好评。假期期间我们店每天的翻台率都在9次以上，到凌晨店外还在排队”。

旅游平台数据显示，更具性价比的小城市、县域和乡村旅游因“反向游”“捡漏游”迎来强劲增长。广西玉林、江西景德镇、河南安阳、浙江安吉、福建漳浦等三四线旅游城市受到游客青睐，当地的海底捞火锅客流客流环比节前均出现80%以上的增长。

除此之外，海底捞于4月份全国上新的四款春夏新品，也在“五一”期间受到青睐。数据显示，包括黑牛肝菌在内的菌菇组合“樱桃小丸子菌菇全家福”已累计销售超过100万份。据了解，每天有超1吨的云南牛肝菌被送往海底捞火锅全国上千家门店的餐桌上。

满足味蕾的同时，越来越多游客更重视消费体验，将“体验式、沉浸式”消费融入假期休闲。梳妆镜前，工作人员手指翻飞，顾客的发髻很快便盘好了。位于福建莆田的海底捞火锅城厢万达广场店工作人员介绍，“我们自4月22日起开展了簪花打卡活动，为到店客人特提供多套汉服和簪花，还布置了专门的打卡区域和簪花特色装饰，现场也会有海底捞工作人员协助顾客拍出好看的照片。”

当日即可往返的城市郊区“露营+美食”休闲方式也是热门选择。“五一假期期间，浦东航头露营基地平均每天可以接待人次超500人，60顶帐篷几乎全部爆满，我们还增加了十几顶天幕，才将客人全部安置好。”海底捞上海浦东航头露营基地负责人说道。

5月2日到4日，杭州奥体中心演唱会现场气氛热烈，散场后的歌迷们发现，海底捞外送·欢乐宴早已在场外区域建起用餐区，工作人员还准备了卡拉OK设备和多种应援周边。

假日氛围浓厚，餐饮消费需求旺盛，北京青年报记者注意到，海底捞在产品服务不断创新的同时，也在着力维护海底捞顾客及会员权益。5月1日，海底捞发布了《关于禁止黑灰产不正当牟利，维护顾客权益的声明》，将针对在网络平台违规转售海底捞会员权益、违规转让特定优惠权益等手段谋取不正当利益，利用“海底捞会员”、“海底捞卡券”、“海底捞红包”等虚假诱导信息推送跳转至违法网址链接等行为，采取积极措施，保护海底捞顾客及会员合法权益，坚决遏制“黑灰产”不当牟利行为。

文/北京青年报记者 李佳

新闻译文：

In 2024, during the May Day holiday, high-quality activities integrating culture, tourism, and catering from all over the country emerged one after another. New gameplay such as "taste buds tour", "camping tour", and "county town tour" enriched the holiday experience for tourists and significantly improved food and beverage consumption. On May 6th, according to official data from Haidilao, from May 1st to May 4th, Haidilao's mainland stores received a total of about 7.5 million visitors, an increase of about 15% compared to the first four days of last year's May Day holiday. The growth of stores in the sinking market was even more significant.

This year's "May Day" travel, while browsing and eating "taste buds tour" is still a popular choice for holiday travel. In Shiyan, Hubei, Mr. Zhang and his family, a tourist from Beijing, immediately ordered the lotus root soup bone pot bottom after settling down. "Hubei friends often mention their hometown's lotus root soup, but they didn't expect to taste it at Haidilao," they said. It is understood that this regional new product "Lotus Root Soup Bone Pot" is made by boiling Hubei flour lotus root and high-quality pork bones. A bowl of rich and full lotus root soup brings the Hubei flavor to everyone's tongue.

At the Beicheng Tianjie Square store of Haidilao Hot Pot in Chongqing, Ms. Wang, a tourist, was curious when she saw the menu of "Fragrant Fragrance · Coriander Pot". Store manager Wang Xiaomeng explained, "Chongqing people love to eat coriander, and this' coriander hot pot banquet 'coincides with the holiday and has received unanimous praise from local customers and tourists from other places. During the holiday, our store has a daily turnover rate of over 9 times, and we are still queuing outside the store until early morning.".

According to data from tourism platforms, small cities, counties, and rural tourism that offer better value for money have seen strong growth due to "reverse travel" and "picking up loopholes". Third and fourth tier tourist cities such as Yulin in Guangxi, Jingdezhen in Jiangxi, Anyang in Henan, Anji in Zhejiang, and Zhangpu in Fujian have been favored by tourists. The passenger flow of Haidilao hot pot in the local area has increased by more than 80% compared to before the holiday.

In addition, Hai Di Lao launched four new spring and summer products nationwide in April, which were also favored during the May Day holiday. Data shows that the mushroom combination "Cherry Meatball Mushroom Family Album", including Black Bull Liver Mushroom, has sold over 1 million copies. It is reported that over 1 ton of Yunnan Boletus mushrooms are sent to the dining tables of thousands of stores nationwide for Hai Di Lao hot pot every day.

While satisfying taste buds, more and more tourists are placing greater emphasis on consumer experience, integrating experiential and immersive consumption into holiday leisure. In front of the dressing mirror, the staff flipped their fingers, and the customer's bun was quickly coiled up. The staff of Haidilao Hot Pot Chengxiang Wanda Plaza store located in Putian, Fujian Province introduced, "We have been carrying out a flower hairpin check-in activity since April 22nd, providing customers with multiple sets of Hanfu and flower hairpins. We have also set up a dedicated check-in area and flower hairpin decoration. Haidilao staff will also assist customers in taking beautiful photos on site."

The "camping+food" leisure mode in the suburbs of the city, which can be accessed on the same day, is also a popular choice. "During the May Day holiday, the Pudong Hangtou Camping Base can accommodate an average of over 500 people per day, with almost all 60 tents fully booked. We also added more than ten canopies to accommodate all guests," said the person in charge of the Shanghai Pudong Hangtou Camping Base at Haidilao.

From May 2nd to 4th, the atmosphere at the Hangzhou Olympic Sports center concert was lively. After the performance, fans discovered that the Haidilao Wai Song Huan Yan had already set up a dining area outside the venue, and the staff also prepared karaoke equipment and various support facilities.

The holiday atmosphere is strong, and there is a strong demand for catering consumption. Beijing Youth Daily reporters have noticed that while Haidilao is constantly innovating its products and services, it is also focusing on protecting the rights and interests of Haidilao customers and members. On May 1st, Haidilao issued a statement on prohibiting illegal profit-making from black and gray industries and safeguarding customer rights. It will take active measures to protect the legitimate rights and interests of Haidilao customers and members, and resolutely curb the illegal profit-making behavior of "black and gray industries" by using false inducement information such as "Haidilao members", "Haidilao card coupons", and "Haidilao red envelopes" to seek improper benefits through illegal reselling of Haidilao member rights and transferring specific preferential rights on online platforms.

Wen/Beijing Youth Daily reporter Li Jia

重点词汇

• 五一 〈简〉五一国际劳动节 May 1st ; International Labour Day ; May Day

• 全国各地 Across the country ; all over the country ; everywhere in the country

• 深度融合 deep integration ; depth fusion

• 层出不穷 emerge in an endless stream ; be continuing without end ; appear layer upon layer without end ; come out in an unending flow

• 味蕾 taste bud ; degustator ; taste-goblet ; Schwalbe's corpuscles

• 露营 camp ; encamp ; bivouac

• 数据显示 data display ; data suggest ; data presentation

• 出游 Travel ; go on a tour ; go on a(sightseeing)tour

• 湖北 Hubei ; Hubei province

• 锅底 the bottom of a pan

句子成分分析：

While satisfying taste buds, || more and more tourists are placing greater emphasis on consumer experience, integrating 

experiential and immersive consumption into holiday leisure.

句子语法结构详解：

(greater 为 great 的比较级形式)

* while 为连词，引导状语从句。
* satisfying 为现在分词。
* more and more 开头为陈述句。
* placing 为谓语，采用现在进行时。
* integrating 为现在分词，作状语。
* are 为助动词。

句子相关词汇解释：

Phrase:

Vocabulary:

句子成分分析：

[In front of the dressing mirror], the staff flipped their fingers, || and the customer's bun was [quickly] coiled up.

句子语法结构详解：

* flipped 为谓语，采用一般过去时。
* and 为并列连词，连接并列句。
* coiled 为谓语，采用一般过去时和被动语态。
* their 为形容词型物主代词。was 为助动词。customer's 为名词所有格。the 为定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

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