
5月3日,上海市房地产行业协会、上海市房地产经纪行业协会联合倡议在本市发起商品住房“以旧换新”活动。首批参加倡议的房地产开发企业20余家、房地产经纪机构近10家,首批参加倡议的项目30余个,主要分布在嘉定、松江、青浦、奉贤、临港等区域。

部分参加倡议的楼盘已在支付宝“乐居换新购”小程序上线。平台页面截图
5月4日下午,澎湃新闻记者发现,部分参加倡议的楼盘已在支付宝“乐居换新购”小程序上线。截至当天15时左右,已在小程序上线的楼盘共有7个,其中位于嘉定的楼盘4个,另外3个分别位于浦东、奉贤和松江。
记者看到,这些楼盘均公布了参与此次“以旧换新”活动的具体方案,点击楼盘名字下方的“换新购专项福利”即可看到。其中,嘉定一个楼盘的活动时间为5月1日-31日,参与房源为已取得预售许可证的高层住宅及叠加别墅。在购房人参与流程上,公布了以下具体操作细则:
1、报名与登记:换房人可在“换新购”活动报名入口报名登记,也可以在项目现场,根据现场工作人员提示完成报名;
2、新房选购与签约:换房人挑选房源,签署订房合同,定金:高层10万元,叠加20万元,由开发商自行收取。如旧房在60天内未售出,换房人可无条件解除协议,无需承担违约责任;
3、旧房挂牌出售:购房人自行选择一家或多家参与活动的中介机构,签订委托出售协议,并在各自房地产网站和中介门店进行优先推广,加快旧房交易;
4、新房出售:中介机构推动旧房交易完成,楼盘和换房人按约定继续购房。旧房未售出的,按约定解除协议,到期项目30个工作日无条件退款。
不过,上述开发商优惠活动力度有限,即五一期间提供10套一批次清盘房源,认购客户送小家电一台。
另一个项目的参与活动时间为5月-7月,参与房源是已取得预售许可证的小高层住宅及叠加别墅,并与中介机构链家进行合作。购房人参与流程与上述项目类似,不过在“新房选购与签约”环节,换房人挑选房源,签署订房合同的定金意向金为20万元,可由购房企业、购房人选择支付宝冻资或开发商自行收取,锁定期为60天。具体优惠为五一期间提供20套特惠房源(赠送车位抵用券最高5万元)。
记者从部分参与楼盘开发商处了解到,由于活动刚推出,目前尚未有购房人签约。
据上海市房地产行业协会、上海市房地产经纪行业协会介绍,本次“以旧换新”活动,主要针对计划出售二手住房并购买新房的购房居民。购房居民先与房地产开发企业达成购买新房的意向,再由房地产经纪机构优先推动其旧房交易,旧房成功出售后按约定完成新房交易。
参加“以旧换新”活动的房地产开发企业承诺,在一定期限内,旧房未成功出售的,购房居民可以无条件“退房退款”;房地产经纪机构承诺,对购房居民的旧房“全城推、优先卖”。活动期间,上海市房地产行业协会倡议房地产开发企业加大优惠力度,为“以旧换新”居民提供相应的优惠;上海市房地产经纪行业协会倡议房地产经纪机构,为“以旧换新”居民提供专属优惠服务。
有业内人士认为,商品住房“以旧换新”活动有利于整合一二手房买卖分散的交易流程,通过开发商、中介机构、房地产平台服务商赋能,打通交易环节,减少堵点、加速流通,推动一二手房买卖实现联动。
上海市房地产行业协会、上海市房地产经纪行业协会表示,本次“以旧换新”活动是在部分房地产开发企业和经纪机构已有举措的基础上,进一步扩大参与范围,增加服务事项,规范服务流程,提高服务效率,希望更多的开发企业、经纪机构参与进来,共同为“以旧换新”居民提供更加优质的服务。
新闻译文:
On May 3rd, the Shanghai Real Estate industry association and the Shanghai Real Estate Brokerage Industry Association jointly initiated the "trade in old for new" campaign for commercial housing in this city. More than 20 real estate development enterprises and nearly 10 real estate brokerage firms participated in the first batch of initiatives, with more than 30 projects in the first batch, mainly distributed in areas such as Jiading, Songjiang, Qingpu, Fengxian, and Lingang.
Some of the buildings participating in the initiative have been launched on Alipay's "Le Ju for New Purchase" applet. Platform page screenshot
In the afternoon of May 4, surging journalists found that some of the buildings participating in the initiative had been launched on Alipay's "Happy Home for New Purchase" applet. As of around 15:00 on that day, there were a total of 7 properties that had been launched on the mini program, including 4 properties located in Jiading, and the other 3 located in Pudong, Fengxian, and Songjiang.
The reporter saw that these properties have all announced specific plans to participate in the "trade in" activity. Click on the "special benefits for new purchases" under the name of the property to see. Among them, the activity time for a real estate development in Jiading is from May 1st to 31st, and the participating properties are high-rise residential buildings and stacked villas that have obtained pre-sale permits. The following specific operating rules have been announced for the participation process of homebuyers:
1. Registration and Registration: The person who changes rooms can register at the registration entrance of the "New Purchase" activity, or complete the registration at the project site according to the prompts of the on-site staff;
2. New house selection and signing: The replacement person selects the property and signs a reservation contract. The deposit is 100000 yuan for the high-rise building, which is added to 200000 yuan and collected by the developer themselves. If the old house is not sold within 60 days, the replacement party may unconditionally terminate the agreement without assuming any breach of contract liability;
3. Listing for sale of old houses: Buyers can choose one or more intermediary agencies to participate in the activity, sign a commission sale agreement, and prioritize promotion on their respective real estate websites and intermediary stores to accelerate the transaction of old houses;
4. New house sales: Intermediary agencies promote the completion of the old house transaction, and the property developer and replacement person continue to purchase the house according to the agreement. For unsold old houses, the agreement shall be terminated as agreed, and an unconditional refund shall be made within 30 working days of the expiration date of the project.
However, the above-mentioned developer's promotional activities are limited, that is, during the May Day period, they will provide 10 units of a batch of liquidated housing, and subscribers will receive one small home appliance as a gift.
The participation time for another project is from May to July. The participating properties are small high-rise residential buildings and stacked villas that have obtained pre-sale permits, and we are cooperating with the intermediary agency Lianjia. The buyer's participation process is similar to the above project, but in the link of "new house selection and signing", the replacement person selects the house source, and the deposit intention for signing the reservation contract is 200000 yuan, which can be collected by the purchase enterprise, the buyer choose Alipay frozen capital or the developer itself, and the locking period is 60 days. The specific discount is to provide 20 sets of discounted housing during the May Day period (with a maximum of 50000 yuan as a complimentary parking voucher).
The reporter learned from some participating real estate developers that as the event has just been launched, there are currently no buyers who have signed contracts.
According to the Shanghai Real Estate Industry Association and the Shanghai Real Estate Brokerage Industry Association, this "old for new" activity is mainly aimed at homebuyers who plan to sell second-hand houses and purchase new ones. Residents who purchase a house first reach an intention to purchase a new house with a real estate development enterprise, and then the real estate brokerage agency prioritizes the transaction of their old house. After the old house is successfully sold, the new house transaction is completed according to the agreement.
Real estate development enterprises participating in the "trade in old for new" activity promise that if the old house is not successfully sold within a certain period of time, residents who purchase the house can unconditionally "check out and refund"; The real estate brokerage firm promises to promote and prioritize the sale of old houses by residents who purchase houses throughout the city. During the event, the Shanghai Real Estate Industry Association proposed that real estate development enterprises increase their discount efforts and provide corresponding discounts for "trade in" residents; The Shanghai Real Estate Brokerage Industry Association advocates real estate brokerage agencies to provide exclusive preferential services for residents who trade in old for new.
Some industry insiders believe that the "trade in" activity for commercial housing is beneficial for integrating the dispersed transaction process of buying and selling second-hand houses, empowering developers, intermediary agencies, and real estate platform service providers, opening up transaction links, reducing bottlenecks, accelerating circulation, and promoting linkage between buying and selling second-hand houses.
The Shanghai Real Estate Industry Association and the Shanghai Real Estate Brokerage Industry Association stated that the "old for new" activity is based on the existing measures of some real estate development enterprises and brokerage institutions, further expanding the scope of participation, increasing service items, standardizing service processes, and improving service efficiency. They hope that more development enterprises and brokerage institutions can participate and jointly provide better services for the residents of "old for new".
上海市 Shanghai ; Shanghai Municipality ; Shanghai City
房地产 real estate ; property
行业协会 Industry associations ; guild
地产经纪 Realtor ; Real estate agent ; Broker
以旧换新 Trade-in ; part-exchange ; old for new service
房地产开发 real estate development ; exploitation of real estate
嘉定 Jiading ; Shanghai ; Gia Dinh
松江 Songjiang ; matsue
小程序 applet ; small routine
新闻记者 journalist ; reporter ; newsman ; newspaperman ; journo
句子成分分析:
The real estate brokerage firm promises to promote and prioritize the sale (of old houses) [by residents (who purchase
houses [throughout the city])].
句子语法结构详解:
* promises 为谓语,采用一般现在时。动词采用第三人称单数形式。
* to promote 为不定式,作宾语。
* prioritize 为不带 to 的不定式。
* who 为关系代词,引导定语从句。
* purchase 为谓语,采用一般现在时。
* the 为定冠词。
句子相关词汇解释:
Phrase:
| real estate | 房地产;不动产 |
Vocabulary:
| brokerage | n. | 1) 经纪业务 2) 经纪人佣金(或回扣) |
| firm [fә:m] | n. | 商行,公司 |
| promise ['prɔmis] | vt. | 1) 许诺,承诺,答应,保证 2) 使很可能,预示 |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后,接着 |
| prioritize ['praiәritaiz] | vt. | 1) 按重要性排列;划分优先顺序 2) 优先处理 |
| sale [seil] | n. | 1) 销售,出售 2) 销售量 |
| old [әuld] | a. | 1) 存在(或使用)时间长的,陈旧的,古老的 2) 老的,年纪大的,不年轻的 |
| house [haus] | n. | 1) 房子,房屋 2) 全家人 |
| resident ['rezidәnt] | n. | 1) 居民,住户 2) (旅馆的)住宿者,旅客,房客 |
| purchase ['pә:tʃәs] | vt. | 买,购买,采购 |
| throughout [θru:'aut] | prep. | 1) 遍及, 各处 2) 整个期间 |
| city ['siti] | n. | 1) 城市; 都市; 市 2) 全市市民 |
句子成分分析:
The Shanghai Real Estate Brokerage Industry Association advocates real estate brokerage agencies to provide exclusive preferential services for residents (who trade [in old]) || for [new].
句子语法结构详解:
* advocates 为谓语,采用一般现在时。动词采用第三人称单数形式。
* to provide 为不定式,作状语。
* who 为关系代词,引导定语从句。
* trade 为谓语,采用一般现在时。
* the 为定冠词。
句子相关词汇解释:
Phrase:
| real estate | 房地产;不动产 |
Vocabulary:
| Shanghai | n. | [中国省市] 上海 |
| brokerage | n. | 1) 经纪业务 2) 经纪人佣金(或回扣) |
| industry ['indәstri] | n. | 1) 工业,生产制造 2) 行业 |
| association [ә,sәuʃә'eiʃәn] | n. | 1) 联合,合伙,关联,交往 2) 协会,社团,联盟 |
| advocate ['ædvәkeit] | vt. | 拥护,支持,提倡 |
| agency ['eidʒәnsi] | n. | 1) 服务机构,(尤指)代理机构,经销机构 2) 专门机构 |
| provide [prә'vaid] | vt. | 1) 提供,供应,给予 2) 规定 |
| exclusive [ik'sklu:siv] | a. | 1) (个人或集体)专用的,专有的,独有的,独占的 2) 排外的,不愿接收新成员的 |
| preferential [,prefә'renʃәl] | a. | 优先的;优惠的;优待的 |
| service ['sә:vis] | n. | 1) 服务,接待 2) 公共事业 |
| resident ['rezidәnt] | n. | 1) 居民,住户 2) (旅馆的)住宿者,旅客,房客 |
| trade [treid] | vi. | 1) 做买卖,做生意,从事贸易 2) 营业,营运 |
| old [әuld] | a. | 1) 存在(或使用)时间长的,陈旧的,古老的 2) 老的,年纪大的,不年轻的 |
| for [fɔ:] | conj. | 因为,由于 |
| new [nju:] | a. | 1) 新的,刚出现的,新近推出的 2) (the new)新东西,新事物 |
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