本文转自【澎湃新闻】；

“你推荐一个人来，我们再给你上这个部件，然后做做甲状腺啊，乳房结节……像这个放在这里通你的心脏，分解你的脂肪，还有你的乳房疏通的，还有很多人说胃不舒服啊还有囊肿的也消掉了……”这是一段举报录音，音频中所谓的“讲师”正介绍着一款近乎包治百病的仪器。

3月12日，上海市市场监管局执法总队结合举报录音线索和多轮排摸，联合青浦区市场监管局、松江区市场监管局，对南京项美电子科技有限公司（以下简称“南京项美”）在上海的4家免费体验店同时开展突击执法检查。

普通电子仪器，却忽悠老人花万元“买单”

在南京项美位于松江泗泾的体验店里，近20台减肥仪前坐满了前来免费体验的老人，执法人员当场询问了几位老年消费者的“体验感”。一位每天从宝山换乘多趟车、路上要花费3个多小时来松江上体验课的阿姨向执法人员介绍说：“他们这个很好的，都不收钱的，我原来腿啊、腰啊都不好，现在好多了，能走路了……”

截至目前，该企业生产厂价1800元/台的美体减肥仪，卖给老人的价格是15900元/台；其在上海的4家门店已销售96台，销售总额达到150多万元。

经执法人员初步调查发现，南京项美主要面向中老年女性群体，通过线下体验方式，宣传消除各种结节、囊肿，缩小胆结石，辅助治疗高血压、糖尿病等诊疗功效，诱导消费者高价购买其主推的“美体减肥仪”。实际上，该产品功能为中低频电流、红外线光照和加热，未取得医疗器械注册证，不能宣称美体减肥的功效，更谈不上“包治百病”的疗效。“项美科技”4家体验店涉嫌虚假宣传，已被市场监管部门立案调查。

做“免费”局，打“感情牌”，收割女性老年人进“养生圈”

走进南京项美位于青浦区的体验店，过道里赫然贴着“五不卖”的标语，即：“没有体验不卖，没有效果不卖，没回家不坚持使用不卖，不信任公司不信任产品不卖，家人不同意不卖”。

门店业务员介绍说：“我们这里，第一次来的新客人是不给建卡的，产品用得好第二天继续来，我们才会给他建卡，给他一张绿卡。红卡呢，我们是发给带人过来的老客户的……”

执法人员在对店铺检查的过程中发现，所谓的“红绿卡”管理，其实只是“项美科技”管理制度里的一个小“套路”。“免费”“用情”，才是讲师、销售、店长在笔记、销售话术、内部管理文件中提到最多的内容。现场查见的讲师课件、销售话术里多次提到“我们用服务去建立感情、取得信任，销售打的就是感情牌。”“赶走一个顾客很容易，留下一个顾客不容易，我们把他变成自己人也不容易，所以我们要有耐心和爱心。”

经执法人员现场调查和询问发现，负责松江泗泾店和仓汇路店的崔某慧是南京项美在上海的总代理，由她通过微信将培训课件、销售话术和产品介绍发布在包含各个门店的讲师群里，再由讲师们在各个门店进行讲解培训，而讲师则可以领取3000元/月左右的报酬，一般通过微信转账来发放。

与“神器”配套的软霜，被检测出非法添加禁用原料

检查当天，执法人员在4家体验店均发现了与美体减肥仪配套使用的一款“多层顺透软霜”。经初步调查，该产品是南京项美委托广州市雅资达化妆品有限公司生产，并标注有化妆品生产许可证编号。现场查见的多层顺透软霜有两个规格：230g和500g，价格分别为200元/支和400元/瓶，销售数量为474支/瓶。截至目前，该产品在各体验店的销售总额为162400元。

前期，执法人员在对青浦城中体验店排摸过程中，对现场已开封使用的软霜（批号为DLO2A3/20261201）进行初步检测，发现其中含有药物克霉唑的成分，作为美体减肥仪的相关配套产品可以治疗加热过度所造成的烫伤。多层顺透软霜作为一款化妆品，添加药物克霉唑具有一定消炎作用，但长期使用会使人体对抗生素产生耐药性，有害健康，因此属于在化妆品中非法添加禁用原料的违法行为。突击检查当日，市药监局稽查局执法人员对青浦城中店的多层顺透软霜抽样送检。

谁是“做局人”？

检查当日，南京项美在上海的4家体验店均在营业中，除了免费前来体验的老人，现场还有17位工作人员。经执法人员询问，多人均描述南京项美每年会组织各地代理商开展2-3次销售经验分享会，参会费用由南京项美承担。代理商代表在会上发言交流，包括由南京项美指定的代理商以案例分享的形式介绍产品的诊疗功效，也会有代理商在代理商微信群内发培训课件、销售话术和产品功效等资料。

经初步调查，南京项美在上海的4家体验店所销售的美体减肥仪，均由总部位于江苏南京的南京项美电子科技有限公司委托广东佛山的生产商项美医疗器械（佛山）有限公司生产，并由南京项美通过代理商对外进行销售。行动当天，上海市市场监管局执法总队派检查组赶赴广东省佛山市、江苏省南京市，与当地市场监管部门联合公安同步对生产企业和品牌方开展检查。南京组的执法人员在初步调查中发现，品牌方南京项美销往上海地区的美体减肥仪共259台（2022年7月至2023年12月），销售价格为6200元/台；多层顺透软膏的规格和价格为90元/支（230g）和180元/瓶（500g）。广东佛山检查组调查发现，佛山项美作为生产企业受南京品牌方委托生产美体减肥仪，销售价格为2160元/台。

“这次行动，我们做了充分的排摸。当日就对项美科技相关主体开展统一专项行动，同时与各省市市场监管局加强协作，形成执法合力，更加注重源头治理和全链条打击。下一步，我们将继续调查南京项美在全国的销售情况，并视情将相关线索上报国家总局，由市药监局稽查局根据现场抽样的多层顺透软霜检测结果进行后续处理。”具体负责当日突击检查的市局执法总队十四支队副支队长陈欢欢说。

上海市市场监管局将继续聚焦民生关切，将“铁拳”挥向侵害老年人合法权益的养生“骗局”，严查老年保健食品违法生产经营、违法广告、虚假宣传等违法行为，全力保障老年人的合法权益。

新闻译文：

This article is adapted from "The Paper";

"You recommend someone to come, and we will do this component for you, and then do thyroid, breast nodules... like this one placed here to open your heart, break down your fat, clear your breasts, and many people say that stomach discomfort and cysts have also been eliminated..." This is a report recording, and the so-called "instructor" in the audio is introducing a device that almost treats all diseases.

On March 12th, the law Enforcement Team of the Shanghai Market Supervision Bureau, in conjunction with the Qingpu district Market Supervision Bureau and the Songjiang District Market Supervision Bureau, conducted a surprise law enforcement inspection on four free experience stores of Nanjing Xiangmei Electronic Technology Co., Ltd. (hereinafter referred to as "Nanjing Xiangmei") in Shanghai, based on reported audio clues and multiple rounds of investigation.

Ordinary electronic instruments, but deceiving the elderly to spend ten thousand yuan to "pay the bill"

At the experience store of Nanjing Xiangmei located in Sijing, Songjiang, nearly 20 weight loss devices were filled with elderly people who came to experience for free. Law enforcement officers asked several elderly consumers about their "experience" on the spot. An aunt who transfers multiple trains from Baoshan every day and spends more than three hours on the road to experience classes in Songjiang introduced to law enforcement officers, "They are very good at this. They don't charge any money. I used to have poor legs and waist, but now I am much better and can walk..."

As of now, the company produces a beauty and weight loss device at a factory price of 1800 yuan per unit, and sells it to the elderly at a price of 15900 yuan per unit; Its four stores in Shanghai have sold 96 units, with a total sales volume of over 1.5 million yuan.

After preliminary investigation by law enforcement officials, it was found that Nanjing Xiangmei mainly targeted middle-aged and elderly women. Through offline experience, it publicized the efficacy of eliminating various nodules and cysts, reducing gallstones, assisting in the treatment of hypertension, diabetes and other diagnostic and therapeutic effects, and induced consumers to buy its main "body slimming device" at a high price. In fact, the product's functions include medium and low frequency current, infrared lighting, and heating. It has not obtained a medical device registration certificate and cannot claim the efficacy of body beauty and weight loss, let alone the therapeutic effect of "treating all diseases". Four experience stores of Xiangmei Technology are suspected of false advertising and have been investigated by market regulatory authorities.

Make a "free" game, play "emotional cards", and harvest women and elderly people into the "health circle"

Entering the experience store of Nanjing Xiangmei located in Qingpu District, the hallway is prominently marked with the slogan "Five Nos to Sell", which reads: "Don't sell without experience, don't sell without effect, don't insist on using or selling without going home, don't trust the company, don't trust the product, don't sell, and don't agree to sell with family members.".

The store salesperson explained, "We don't allow new customers who come here for the first time to create a card. If the product is used well and continues to come the next day, we will create a card for them and give them a green card. As for the red card, we will send it to old customers who bring people over..."

During the inspection of the store, law enforcement officers found that the so-called "red and green card" management was actually just a small "trick" in the management system of Xiangmei Technology. "Free" and "usage" are the most frequently mentioned content in notes, sales scripts, and internal management documents by instructors, sales representatives, and store managers. The lecturer's courseware and sales scripts found on site repeatedly mentioned that "we use service to build relationships and gain trust, and sales play the emotional card." "It is easy to drive away a customer, it is not easy to keep a customer, and it is not easy for us to turn them into our own people, so we need to have patience and love."

After on-site investigation and questioning by law enforcement personnel, it was found that Cui Mouhui, who is in charge of the Sijing and Canghui Road stores in Songjiang, is the general agent of Nanjing Xiangmei in Shanghai. She publishes training materials, sales scripts, and product introductions through WeChat in a group of lecturers that includes each store. The lecturers then provide explanation and training in each store, and the lecturers can receive a salary of about 3000 yuan per month, usually distributed through WeChat transfer.

The soft cream matched with the "artifact" has been detected to have illegally added prohibited ingredients

On the day of the inspection, law enforcement officers discovered a "multi-layer smooth and transparent soft cream" used in conjunction with the beauty and weight loss device in all four experience stores. After preliminary investigation, it was found that the product was produced by Guangzhou Yazida Cosmetics Co., Ltd., commissioned by Nanjing Xiangmei, and labeled with a cosmetics production license number. The multi-layer transparent soft cream found on site has two specifications: 230g and 500g, with prices of 200 yuan/bottle and 400 yuan/bottle respectively, and a sales quantity of 474 pieces/bottle. As of now, the total sales of this product in various experience stores are 162400 yuan.

In the early stage, law enforcement personnel conducted preliminary testing on the soft cream (batch number DLO2A3/20261201) that had been opened and used on site during the investigation of the experience store in Qingpu City. It was found that it contained the drug clotrimazole, which can be used as a supporting product for the beauty and weight loss device to treat burns caused by excessive heating. As a cosmetic product, the addition of clotrimazole has certain anti-inflammatory effects. However, long-term use can lead to antibiotic resistance in the human body, which is harmful to health. Therefore, it is considered an illegal act of adding prohibited ingredients to cosmetics. On the day of the surprise inspection, law enforcement officers from the Inspection Bureau of the Municipal Medical Products Administration sampled and sent samples of multi-layer smooth and transparent soft cream from the Qingpu Chengzhong store for inspection.

Who is the "person in charge"?

On the day of inspection, all four experience stores of Nanjing Xiangmei in Shanghai were open, and in addition to elderly people who came for free to experience, there were also 17 staff members on site. according to inquiries from law enforcement officials, many people describe that Nanjing Xiangmei organizes 2-3 sales experience sharing meetings with agents from various regions each year, and the participation costs are borne by Nanjing Xiangmei. Representatives of the agents will speak and exchange ideas at the meeting, including the agents designated by Nanjing Xiangmei introducing the diagnostic and therapeutic effects of the products through case sharing. Agents will also send training materials, sales scripts, and product efficacy materials in the agent's WeChat group.

After preliminary investigation, it was found that the beauty and weight loss devices sold by Nanjing Xiangmei's four experience stores in Shanghai were all produced by Nanjing Xiangmei Electronic Technology Co., Ltd., headquartered in Nanjing, Jiangsu, and commissioned by Guangdong Foshan manufacturer Xiangmei Medical equipment (Foshan) Co., Ltd., and sold by Nanjing Xiangmei through agents. On the day of the operation, the enforcement team of the Shanghai Market Supervision Bureau dispatched an inspection team to Foshan, Guangdong Province and Nanjing, Jiangsu Province, to conduct inspections on production enterprises and brand owners in conjunction with local market supervision departments and public security. During preliminary investigations, law enforcement officers from the Nanjing team found that the brand Nanjing Xiangmei sold a total of 259 beauty and weight loss devices to the Shanghai area (from July 2022 to December 2023) at a selling price of 6200 yuan per unit; The specifications and prices of multi-layer smooth cream are 90 yuan/tube (230g) and 180 yuan/bottle (500g). The inspection team in Foshan, Guangdong found that Foshan Xiangmei, as a production enterprise, was commissioned by the Nanjing brand to produce a beauty and weight loss device, with a sales price of 2160 yuan per unit.

We have conducted thorough investigations in this operation. On the same day, we launched a unified special action against relevant entities of Xiangmei Technology, and strengthened cooperation with market supervision bureaus of various provinces and cities to form a joint law enforcement force, paying more attention to source control and full chain crackdown. Next, we will continue to investigate the sales situation of Nanjing Xiangmei nationwide, and report relevant clues to the General Administration of China as appropriate. The inspection bureau of the Municipal Medical Products Administration will carry out follow-up processing based on the results of on-site sampling of multi-layer smooth and transparent soft cream testing Chen Huanhuan, Deputy Leader of the 14th Brigade of the Municipal Bureau Law Enforcement Corps, who was specifically responsible for the day's surprise inspection, said.

The Shanghai Municipal Administration for Market Regulation will continue to focus on people's livelihood concerns, wielding its "iron fist" towards health scams that infringe on the legitimate rights and interests of the elderly. It will strictly investigate illegal production and operation of elderly health food, illegal advertising, false advertising and other illegal activities, and fully protect the legitimate rights and interests of the elderly.

重点词汇

• 一个人 one

• 在这里 here ; Here it is ; over here

• 不舒服 uncomfortable ; discomfort ; ill ; unwell ; indisposed ; poorly ; peculiar ; rotten ; blah ; crook

• 包治百病 guarantee to cure all diseases

• 上海市 Shanghai ; Shanghai Municipality ; Shanghai City

• 青浦区 Qingpu District

• 松江 Songjiang ; matsue

• 电子科技 Electronic Technology ; Electronics Technology ; Electronic Science and Technology

• 有限公司 corporation ; limited company ; limited liability company ; limited partnership

• 以下简称 hereinafter referred to as

句子成分分析：

The inspection team (in Foshan, Guangdong) found | that FoshanXiangmei, <as a production enterprise>, was 

commissioned [by the Nanjing brand] toproduce a beauty and weight loss device, [with a sales price (of 2160 

yuan)] [per unit].

句子语法结构详解：

(found 为 find 的过去式。)

* found 为谓语，采用一般过去时。
* that 为连词，引导宾语从句。
* commissioned 为谓语，采用一般过去时和被动语态。
* to produce 为不定式，作状语。
* was 为助动词。the 为定冠词。a 为不定冠词。

句子相关词汇解释：

Vocabulary:

句子成分分析：

[On the day (of inspection)], all four experience stores (of NanjingXiangmei (in Shanghai)) were open, || and [in addition 

(to elderly people (who came [for free] to experience))], there were [also] 17 staff members [on site].

句子语法结构详解：

(came 为 come 的过去式。)

* 第1个 were 为系动词作谓语，采用一般过去时。
* open 为形容词作表语。
* and 为并列连词，连接并列句。
* who 为关系代词，引导定语从句。
* came 为谓语，采用一般过去时。
* there 引导 there be ... 句型, 表示“有”的意思。
* 第2个 were 为系动词作谓语，采用一般过去时。
* the 为定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

http://www.busyword.com/hosepipe
http://www.busyword.com/Falfurrias
http://www.busyword.com/load
http://www.busyword.com/enplanes
http://www.busyword.com/irrigated
http://www.busyword.com/armpit hair
http://www.busyword.com/fishing tackle
http://www.busyword.com/hebetate
http://www.busyword.com/floccules
http://www.busyword.com/solution set
http://www.busyword.com/notting
http://www.busyword.com/eat up
http://www.busyword.com/chat rooms
http://www.busyword.com/let pass
http://www.busyword.com/bestsellers
http://www.busyword.com/infester
http://www.busyword.com/inter-
http://www.busyword.com/rat-a-tat
http://www.busyword.com/wayfarer
http://www.busyword.com/bearish

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