中文原文：
华为Mate60带火这款车？销售人员直言“今年来最忙”，理想又开始“怼”了？
“现在想试驾需要预约，目前看得等到两天后了。”近日，一位金华市华为线下门店的销售人员告诉《每日经济新闻》记者，AITO问界新M7上市之后，到华为门店看车、咨询的消费者比此前多了不少，尤其是周五到周日期间，店中的工作人员忙得不可开交。
问界新M7在获得久违关注度的同时，也收获了创新高的订单量。9月12日，问界新M7上市，新车共推出5款车型，售价区间为24.98万~32.98万元。在上市一天后，问界新M7便获得超1.5万辆的订单，而在同周的周末两日，官方宣布问界新M7单日大定分别突破2000辆和2700辆。
“政策方面，M7有包含6000元的现金优惠、1.2万元的内外饰选配金、1.5万元的科技选配权益，这3.3万元限时权益包相当于不用选装，标配即满配。”一位北京朝阳区华为线下门店的销售人员告诉记者，“因为有该政策，消费者转大定的意向明显提升，上周末门店的订单数达到了十几辆，现在也成了今年以来最忙的时候。”
手机“带火”问界新M7事实上，就在问界新M7上市当天，由于涌入的网友过多，抖音官方直播平台甚至黑屏长达20分钟。“华为Mate60和Mate X5带来空前热度，也让发布会迎来新一轮上涨。”汽车调研从业者孙少军表示。
华为线下门店的销售人员告诉记者，其接待的消费者分为直接来看问界新M7和看完手机顺便看车两类，其中直接看车、试驾的人仍然占据多数。不过这位销售表示，很多消费者可能是因为华为Mate 60的热度转而关注到问界新M7，由此到店试车。
记者在走访过程中发现，购买问界新M7的消费者还可享华为Mate60系列手机或华为Mate X5手机的优先购买权（限1部）。“M7跟华为Mate手机客户画像重叠度非常高，因此带来明显进店量提升，门店反馈这类客户留资试驾意向度也更高。”孙少军表示。
图片来源：每经记者 孙磊 摄图片来源：每经记者 孙磊 摄
此外，问界新M7备受关注，还与其配置加码密切相关。华为常务董事、终端BG CEO、智能汽车解决方案BU董事长余承东透露：“我们在AITO问界新M7系列上重金投入五个亿，光内外饰就花了1个亿进行全新设计升级，除了华为鸿蒙智能座舱和华为ADS 2.0高阶智能驾驶辅助系统，新车升级了更强车身结构、底盘用料等。”
上述北京朝阳区华为线下门店的销售人员也告诉记者：“因为高配客户整体收入水平较高，不少进店就要求买顶配，认为智驾版本差价不大，所以直接选择智驾版本。”不过，记者在走访的过程中发现，目前有不少华为线下门店的问界新M7展车并非智驾版本车型。
对此，赛力斯(55.720, 5.07, 10.01%)相关负责人向记者透露，当前赛力斯正在全力提升产能，尽量保证问界新M7能及时交付。
赛力斯在上述财报中也提到，将与华为继续深化合作，成立“AITO 问界销服联合工作组”，全面负责营销、销售、交付、 服务、渠道等业务的端到端闭环管理。
事实上，对赛力斯而言，问界新M7至关重要，若该车销量不能扭转此前问界的低迷态势，那么华为则很可能将合作的焦点转移到其他品牌。
对此，赛力斯方面称，其不惧其他华为智选合作车型的挑战。“毕竟，我们是全力以赴。”赛力斯相关负责人对记者表示。
记者|孙磊编辑|裴健如孙志成 杜波
校对|王可然
英文译文：
Huawei Mate60 with fire this car? Sales staff bluntly "the busiest this year", the ideal began to "against"?
"Now you need to make an appointment for a test drive and that's two days from now." Recently, a sales staff of Huawei offline store in Jinhua City told the "Daily economic News" reporter that after AITO asked the new M7 was listed, there were a lot more consumers to Huawei stores to see the car and consult than before, especially from Friday to Sunday, the staff in the store were busy.
In the process of the visit, the reporter found that the intended customers of the new M7 prefer public institutions, in addition to family travel, there are business trips and other needs, and they need to travel long distances and rest, and they are very concerned about the test drive experience. In this context, Sun Shaojun revealed in the survey: "In the comparison of competitive products, 10 consumers watching M7, there are 5 comparison of L7, 2 comparison of BYD (236.700, -1.13, -0.48%) Tang, 1 comparison of Wei brand Blue Mountain."
It is worth noting that the M7 is a competitor to many products of Ideal Car. On August 24, 2022, as the second production car of the AITO brand, the M7 began delivery. After delivery, the best sales performance of the M7 was about 5,000 units, which had a certain impact on the ideal ONE, which was also a 6-seat medium and large SUV.
Photo source: Photo by reporter Kong Zesi (data) Photo source: Photo by reporter Kong Zesi (data)
"In the third quarter of 2022, the release and manipulation of M7 directly disabled the ideal ONE, we have never encountered such a strong opponent, and for a long time we have no way to fight back." Li Xiang, chairman and CEO of Ideal Automobile, wrote that "HW's super ability directly caused the sales of Ideal ONE to collapse, stop production in advance, and lost more than one billion yuan in a quarter... It is also causing a large number of product experts who struggle in the front line to quit."
At the new car launch conference, Yu Chengdong also repeatedly compared the new M7 with the ideal L7 in the press conference. It is understood that the new M7 is no longer a single 5-door 6-seat model, but also redesigned the layout to increase the 5-door 5-seat model; From the model size point of view, the new M7 is also closer to the ideal L7, the former length, width and height of 5020mm, 1945mm, 1760mm, the latter is 5050mm, 1995mm, 1750mm.
However, in terms of sales, in the first seven months of this year, the cumulative sales of the Salis brand was 30001, which means that the sales of the first seven months of this year was less than 30,000, and the industry once began to express concern about the future of Salis.
The current order performance of the new M7 has given Celis a sigh of relief. "Judging from the current order volume, the car is expected to sell more than 10,000 units a month." The relevant person in charge of Celis told reporters that the M9 model will be released in the fourth quarter of this year, and it is expected to improve the profitability of Celis in the next four months.
In order to further enhance users' attention to the brand, on September 22, AITO officially released the CARE service strategy, saying that it will build a full-link intelligent service system that runs through pre-sales, delivery and after-sales. Dr. Kang Bo, vice president of Celis Automobile, said: "The service strategy focuses on CARE and care, and promotes the comprehensive upgrade of the service system of the consultation sector."
This is in fact part of the optimization and adjustment of the sales channel level in the second half of this year. Different from the existing mobile phone store stores, Huawei is planning to build a unified sales channel and auto sales stores, which will be dedicated to the sale of Huawei smart car ecological alliance models, including the AITO series that has been sold, as well as the planned Chery, Jianghuai, polar Fox and other smart cooperative models.
Celis also mentioned in the above financial report that it will continue to deepen cooperation with Huawei and set up the "AITO Joint Working Group on marketing, sales, delivery, service, channel and other businesses to be fully responsible for the end-to-end closed-loop management.
In fact, for Celis, the new M7 is crucial, if the car sales can not reverse the previous downturn in the industry, then Huawei is likely to shift the focus of cooperation to other brands.
In this regard, Celis said that it is not afraid of the challenges of other Huawei intelligent cooperation models. "After all, we're doing our best." Selith relevant person in charge told reporters.
Reporter | Sun Lei Editor | Pei Jianru Sun Zhicheng Du Bo
Proofread | Wang Keran
重点词汇：
华为 Huawei ; MediaPad ; Huawai ; huaiwei
销售人员 Salesperson ; salesman ; sales force
金华 Jinhua ; Yiwu ; Golden China ; Yongkang
经济新闻 Economic News ; Nikkei ; Business News ; Cycle-proof regulation
尤其是 in especial ; in particular ; notably ; above all ; the more so ; most of all ; to crown all
周五 Friday
工作人员 staff ; worker ; working personnel ; staff member ; functionary ; operative
忙得不可开交 terribly busy ; up to eyes in
久违 A long absence ; I haven't seen you for ages ;
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