高考英语模拟试题阅读理解精选编讲第016篇——蜂贝单词软件
Instagram is containing so many photos of food---now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK, I'd probably do it too. “The Picture House” is the world's first pay-by-photo restaurant—you order, click a photo of the food, share on Instagram and eat for free!
The restaurant belongs to frozen food giant (巨人）Birds Eye, who came up with the idea to cash in on people’s addiction with photographing food and shari
ng the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals. So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho, London for three days in May, and is now moving to other major UK cities. They serve two-course meals that customers don't have to pay for, if they photo and Instagram it.
The restaurant is a part of Birds Eye’s “Food for Life,” campaign, a new marketing project that aims at changing the way people look at frozen food. “Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special,” said marketing director Margaret Jobling.
The reaction to The Picture House has been great so far. And the pay-by-picture concept has proven to be an effective way. Alternative payment methods are actually gaining popularity among a lot of businesses. Last year, in a cafe in Germany customers pay by how much time they spend there, not by what they eat.
Instagram上有很多食物的照片——现在伦敦的一家弹出式餐厅正利用这一新趋势，让人们只需将菜肴的照片上传到社交网络上就可以结账。
我一直认为人们给自己的食物拍照有点傻，但在英国这家新开的弹出式餐厅，我可能也会这么做。“图片屋”是世界上第一家按照片付费的餐厅——你可以点餐，点击食物照片，在Instagram上分享，然后免费用餐！
这家餐厅属于冷冻食品巨头(巨人）Birds Eye想出了一个主意，通过拍摄食物和在网上分享照片来利用人们的毒瘾。他们进行了一项调查，发现超过一半的英国人经常给自己的饭菜拍照。因此，他们意识到这是一个更好的方式来宣传他们的新餐饮系列。
这家弹出式餐厅于5月在伦敦苏豪区开业三天，目前正在迁往英国其他主要城市。他们提供两道菜的饭菜，如果顾客拍照并在Instagram上发布，他们不必付费。
这家餐厅是Birds Eye“生命食品”活动的一部分，这是一个新的营销项目，旨在改变人们对冷冻食品的看法。营销总监Margaret Jobling说：“拍摄食物照片可以让人们炫耀和分享他们的用餐时间——从日常到特别。”。
到目前为止，人们对《图片屋》的反应非常好。按图片付费的概念已经被证明是一种有效的方式。事实上，替代支付方式在许多企业中越来越受欢迎。去年，在德国的一家咖啡馆，顾客根据在那里的时间而不是吃什么来支付费用。
句子成分分析：
I always thought | people's taking pictures (of their food) was kind of silly,
宾语从句
句子语法结构详解：
(thought 为 think 的过去式。)
* thought 为谓语，采用一般过去时。
* people 开头为宾语从句，引导词 that 被省略。
* taking 为动名词，在句中作主语。people 为动名词的逻辑主语。
* was 为系动词作谓语，采用一般过去时。
* kind 为形容词作表语。
* I 为人称代词主格。their 为形容词型物主代词。people's 为名词所有格。
句子相关词汇解释：
Phrase:
take picture | 照相 |
Vocabulary:
always ['ɔ:lweiz] | ad. | 1) 总是；每次都是 2) 一直；一贯 |
think [θiŋk] | vt. | 1) 想，思考，思索，思想 2) 想，琢磨 |
people ['pi:pl] | n. | 1) 人，人们，大家 2) 国民，人民，臣民，群众 |
food [fu:d] | n. | 食物 |
kind [kaind] | a. | 1) 体贴的，慈祥的，友好的，宽容的 2) （客气请求或命令） |
silly ['sili] | n. | 淘气鬼，傻孩子 |
句子成分分析：
Alternative payment methods are [actually] gaining popularity [among a lot of businesses].
句子语法结构详解：
* gaining 为谓语，采用现在进行时。
* are 为助动词。
句子相关词汇解释：
Phrase:
a lot of | 许多 |
Vocabulary:
alternative [ɔ:l'tә:nәtiv] | a. | 1) 可供替代的 2) 非传统的，另类的 |
payment ['peimәnt] | n. | 1) 付款，支付，收款 2) （将付或应付的）款额，款项 |
method ['meθәd] | n. | 1) 方法，办法，措施 2) 条理，有条不紊 |
actually ['æktʃuәli] | ad. | 1) 实际上，事实上 2) （口语中用于强调事实）的确，真实地，事实上 |
gain [gein] | vt. | 1) （从……中）受益，获益，得到（好处） 2) 获得，赢得，博得，取得 |
popularity [,pɔpju'læriti] | n. | 受欢迎，普及，流行 |
among [ә'mʌŋ] | prep. | 1) 在(其）中，...之一 2) 在...之中，周围是... |
business ['biznis] | n. | 1) 商业，买卖，生意 2) 商务，公事 |
句子成分分析：
[Last year], [in a cafe] [in Germany] customers pay by {how much time they spend [there]}, [not by {what they eat}].
句子语法结构详解：
* pay 为谓语，采用一般现在时。
* how 为连接副词，引导宾语从句。
* spend 为谓语，采用一般现在时。
* what 为关系代词，引导宾语从句。
* eat 为谓语，采用一般现在时。
* they 为人称代词主格。a 为不定冠词。
句子相关词汇解释：
Phrase:
last year | 去年 |
how much | 多少 |
Vocabulary:
cafe [kæ'fei] | n. | 咖啡馆，小餐馆 |
Germany ['dʒә:mәni] | n. | 德国 |
customer ['kʌstәmә] | n. | 1) 顾客；主顾；客户 2) 家伙 |
pay [pei] | vi. | 1) 付费，付酬 2) 赢利，创收 |
time [taim] | n. | 1) 时间 2) 时候 3) 时期，时代 |
spend [spend] | vt. | 1) 花(钱, 时间) 2) 度过, 消磨 |
there [ðєә] | ad. | 1) 在那里 2) （在叙述﹑ 行动﹑ 辩论等中）在那一点上 |
eat [i:t] | vt. | 吃 |
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