
For those who are too young to know what a Tamagotchi is, it’s an egg-Shaped plastic device with a black-and-white screen on which appears a little pixelated (像素化的) pet. With the three buttons below the screen, you can feed the pet, care for it and clean up its mess. And just like a real pet, it gets sick and dies if neglected.
When it was first released by Japanese company Bandai in 1997, this virtual (虚拟的) “pocket pet” was so popular with school children that it was frequently sold out at stores all over the world. For many people, the Tamagotchi was their first ever experience of raising and caring for a “pet”.
A lot has certainly changed in the last 20 years — especially when it comes to technology — so would it be a good idea to reintroduce the Tamagotchi to today’s world?
Bandai obviously thinks so since it’s going to re-release it next month, marking the device’s 20th anniversary. “We are going after that nostalgia,” said TaraBadie, director ofTamagotchi’s brand management, according to The Verge.
Modern features:
Nostalgia is all the rage these days. Just look at Nintendo’s Pokemon Go — the 2016 smartphone game originated from its 1996 version — and Nokia’s 2017 version of the 3310 — the mobile phone released in 2000 that it seems nearly everyone in the world owned. But these companies didn’t just simply copy from the past — they managed to update the old version and adapt it for the modern world.
With Pokemon Go, Nintendo successfully combined cutting-edge (前沿的) argumented reality (增强现实) technology with the game’s original storyline.
“Pokemon Go tells us about the future of software and the nature of reality-and how they integrate (整合) into what we think of as entertainment,” technology writer Om Malik wrote on The New Yorker.
And although Nokia’s new 3310 stayed faithful to the original phone’s design, it added a few modern features like a color screen, camera and internet access. It even kept the symbolic game Snake, which many of today’s adults would have spent hours playing as teenagers.
But while nostalgia is certainly a selling point to many people, not everyone is a fan.
“I'm so sick of nostalgia as a ploy (噱头) for profit. From the ‘Make America Great Again’ slogan, to the endless Star Wars and X-Men movies, we’ve become a world obsessed with looking backward for lazy sources of joy”, wrote tech reporter Thomas Ricker on The Verge.
But will the magic of nostalgia work with the Tamagotchi? According to Julia Alexander, editor for video website Polygon, it seems pretty unlikely.
After trying the new product, Alexander soon found out that little has been changed since the original.
“I grew up and, unfortunately, the Tamagotchi didn’t,” she wrote.
So when it comes to nostalgia, maybe the fond memories of our favourite childhood products are best left as that-fond memories.
对于那些太年轻而不知道Tamagochi是什么的人来说,这是一个鸡蛋形状的塑料设备,有一个黑白屏幕,上面看起来有点像素化(像素化的) 宠物通过屏幕下方的三个按钮,您可以喂养宠物、照顾它和清理它的烂摊子。就像一只真正的宠物一样,如果被忽视,它会生病并死亡。
当它于1997年由日本万代公司首次发布时,这个虚拟(虚拟的) “袖珍宠物”在小学生中非常受欢迎,以至于在世界各地的商店里经常售罄。对许多人来说,Tamagochi是他们第一次饲养和照顾“宠物”。
在过去的20年里,肯定发生了很多变化,尤其是在技术方面,那么将Tamagochi重新引入当今世界是个好主意吗?
万代显然是这么认为的,因为它将在下个月重新发布,标志着该设备的20周年纪念。据The Verge报道,Tamagochi品牌管理总监TaraBadie表示:“我们正在追求怀旧。”。
现代特色:
怀旧情绪近来很流行。看看任天堂的《口袋妖怪Go》——2016年的智能手机游戏起源于1996年的版本——以及诺基亚2017年的3310——这是一款2000年发布的手机,似乎几乎全世界所有人都拥有。但这些公司并不是简单地照搬过去,而是设法更新了旧版本,使其适应现代世界。
与口袋妖怪Go,任天堂成功地结合了尖端(前沿的) 有争议的现实(增强现实) 技术与游戏的原始故事情节。
“Pokemon Go”告诉我们软件的未来和真实性的本质,以及它们如何整合(整合) 科技作家奥姆·马利克在《纽约客》上写道。
尽管诺基亚的新款3310忠实于原手机的设计,但它增加了一些现代功能,如彩色屏幕、摄像头和互联网接入。它甚至保留了象征性的游戏“蛇”,今天的许多成年人在青少年时期都会花上几个小时玩这个游戏。
尽管怀旧对许多人来说无疑是一个卖点,但并不是每个人都是它的粉丝。
“我厌倦了把怀旧当作一种策略(噱头) 以营利为目的。科技记者Thomas Ricker在the Verge上写道:“从‘让美国再次伟大’的口号,到无休止的《星球大战》和《X战警》电影,我们已经成为一个痴迷于向后寻找懒惰快乐来源的世界。”。
但怀旧的魔力会在Tamagochi身上发挥作用吗?视频网站Polygon的编辑Julia Alexander表示,这似乎不太可能。
在试用了新产品后,亚历山大很快发现与原来的产品相比几乎没有什么变化。
她写道:“我长大了,不幸的是,Tamagochi没有。”。
因此,当谈到怀旧时,也许我们最喜欢的童年产品的美好回忆最好作为美好回忆留下。
句子成分分析:
[For those (who are too young to know | what a Tamagotchi is)], it's an egg-Shaped plastic device [with a black-and-white
screen (on)] | which appears [a little] pixelated (像素化的)| pet.
句子语法结构详解:
(it's = it is)
* who 为关系代词,引导定语从句。
* are 为系动词作谓语,采用一般现在时。
* young 为形容词作表语。
* to know 为不定式,作状语。
* 句中含有 too...to (do sth) 结构,意为“太……而不能/会……”。
* what 为关系代词,引导宾语从句。
* 第1个 is 为谓语,采用一般现在时。
* it 为先行主语,代表后移的主语从句。
* 第2个 is 为系动词作谓语,采用一般现在时。
* on 为副词作后置定语
* which 开头为主语从句。
* which 为连接代词,引导主语从句。
* appears 为系动词作谓语,采用一般现在时。动词采用第三人称单数形式。
* pixelated 为过去分词作表语
* pet 为谓语,采用一般现在时。
* those 为指示代词。
句子相关词汇解释:
Phrase:
a little | 1) ( ~ + adj/adv) ...一点, 有点 2) 一点, 少许 |
too...to (do sth) | 太……而不能/会…… |
Vocabulary:
young [jʌŋ] | a. | 1) 年轻的,岁数不大的,相对年轻的 2) 幼小的,未成熟的 |
know [nәu] | vt. | 1) 知道,知悉,了解 2) 认识到,懂得,意识到 |
egg-shaped | a. | 蛋形的 |
plastic ['plæstik] | a. | 1) 塑料的,塑料制的 2) (材料或物质)可塑的,有塑性的 |
device [di'vais] | n. | 1) 装置,设备,仪器 2) 手段,策略 |
black-and-white | a. | 白纸黑字的, 黑白混合的 |
screen [skri:n] | n. | 1) 屏风,幕, 帘,隔板 2) 屏幕,荧光屏 |
on [ɔn] | ad. | 1) 上演 2) 继续 |
appear [ә'piә] | vi. | 1) 出现,呈现,显现 2) 似乎,看来 |
pixelate | vt. | 1) 使像素化;将(图像)分解成像素 2) (尤指为了不透露当事人身份而)使电视图像模 |
句子成分分析:
When it was [first] released [by Japanese company Bandai] [in 1997], this virtual )"| pocket pet" was so popular with
school children || that it was [frequently] sold out [at stores] [all over the world].
句子语法结构详解:
(sold 为 sell 的过去分词。children 为 child 的复数形式。)
* when 为连词,引导时间状语从句。
* 第1个 was 为助动词。
* released 为谓语,采用一般过去时和被动语态。
* this 为副词,修饰其后边的形容词,表示达到某种程度。意为“这么”“如此”。
* pocket 开头为宾语从句,引导词 that 被省略。
* 第2个 was 为系动词作谓语,采用一般过去时。
* 句中含有 so...that...结构,意为“那么/如此……以致”。
* popular 为形容词作表语。
* that 为连词,引导结果或目的状语从句。
* 第3个 was 为助动词。
* sold 为谓语,采用一般过去时和被动语态。
* the 为定冠词。
句子相关词汇解释:
Phrase:
be popular with... | 受...欢迎, 受...喜爱 |
sell out | 售完 |
all over the world | 全世界, 遍及世界各地 |
so...that... | 那么/如此……以致 |
Vocabulary:
first [fә:st] | ad. | 1) 首先,第一,最初 2) (列举时)首先, 第一 |
release [ri'li:s] | vt. | 1) 释放,放出,放走 2) 放开,松开,使自由移动(或飞翔、降落等) |
Japanese [,dʒæpә'ni:z] | a. | 1) 日本的 2) 日本人的 |
company ['kʌmpәni] | n. | 1) 公司 2) 陪伴 |
this [θis] | ad. | (表示达到某种程度) 这么, 如此 |
virtual ['vә:tʃuәl] | a. | 1) 很接近的,几乎……的,事实上的,实际上的,实质上的 2) (通过计算机软件)模拟的,虚拟的 |
pocket ['pɔkit] | n. | 1) 衣袋,口袋,兜 2) (附在车门上、提包内等的)小口袋,小容器 |
pet [pet] | n. | 1) 宠物 2) 宠儿,宝贝,红人 |
school [sku:l] | n. | 1) (中、小)学校 2) 专科学校,专业学校 3) 流派,学派 |
child [tʃaild] | n. | 1) 小孩 2) 儿女 |
frequently ['fri:kwәntli] | ad. | 频繁地;经常 |
store [stɔ:] | n. | 1) 商店,店铺 2) 储存物,备用物 |
句子成分分析:
[With Pokemon] Go,Nintendo successfully combined cutting-edge(前沿的)argumented reality (增强现实) technology
(with the game's original storyline).
句子语法结构详解:
* combined 为谓语,采用一般过去时。
* game's 为名词所有格。the 为定冠词。
句子相关词汇解释:
Vocabulary:
go [gəu] | vi. | 1) 去, 走 2) 旅行 |
successfully | ad. | 顺利地; 成功地 |
combine [kәm'bain] | vi. | 1) 结合,组合,联合,混合 2) 合并,协力 |
reality [ri'æliti] | n. | 1) 现实,实际情况 2) 事实,实际经历,见到的事物 |
technology [tek'nɔlәdʒi] | n. | 1) 技术,科技,工艺,工程技术,技术学,工艺学 2) 技术性机器(或设备) |
game [geim] | n. | 1) 比赛 2) 游戏 |
original [ә'ridʒәnl] | a. | 1) 原来的,起初的,最早的 2) 首创的,独创的,有独创性的 |
storyline | n. | (小说、戏剧、电影等的)故事情节,本事 |
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