钟睒睒再次回应一切
11月19日晚，农夫山泉创始人钟睒睒在江西赣州出席活动时谈及今年上半年遭遇的网络暴力、做绿瓶水背后的故事以及对网络直播的看法，他一一做了解释和回应。
谈网暴：骂我的人也是受害者
钟睒睒再次谈起今年3月的那次舆论攻击，当时农夫山泉遭遇到成立以来颇为严重的网暴——娃哈哈创始人宗庆后离世，农夫山泉与娃哈哈两大品牌创始人之间的“江湖恩怨”，以及曾经的水战往事再次被翻出。受此影响，事件后农夫山泉瓶装水销量下滑。
钟睒睒说，有人利用了算法，算法不是老百姓想出来的，是有知识有文化的人想出来的，那些天天网上骂钟睒睒的人，和钟睒睒一样都是受害者。
卖绿瓶水：纯净水不如天然水
今年上半年农夫山泉的财报，农夫山泉上半年营收221.73亿元，同比增长8.4%，让农夫山泉受挫的是营收占比以往高达50%的包装饮用水产品，上半年这一品类营收大幅下挫18%至85.31亿元。此外，相比去年同期，农夫山泉上半年存货增加9.43亿元，达到33.36亿元，存货周转天数增加13.8天，达到64.2天。
随后，农夫山泉火速推出了绿色包装的纯净水产品，并以低价策略在市场销售，绿色包装的农夫山泉纯净水最低可以做到9.9元12瓶。
不过此前一名北京终端便利店老板告诉界面新闻，绿瓶目前看来销量一般，对比下来仍然是红瓶水销售更稳，据他观察，绿瓶水的价格战是阶段性的，待价格恢复正常，未来成长性无法与红瓶水匹敌。
钟睒睒再次提到做绿色瓶装水的初衷，他表示这款纯净水只做一个规格，说明农夫山泉做这个品非常克制，他一直控制控制绿瓶水的价格，不准卖贵，为的就是告诉大家，纯净水就是只值那么多钱。
根据虎嗅网的报道，由于水饮产品上半年失利，钟睒睒曾在公司内部要求包装水部门立下“军令状”，并发起一轮战略调整，他指示该部门如果不能靠红瓶、绿瓶产品抢回失去的市场份额，便要“整个部门都下课”。
而随着娃哈哈宣布2024年销售额突破700亿元，整个水饮企业可能会迎来新一轮更加激烈的竞争。
钟睒睒在活动现场发言。 谈直播：永远不会下场直播
尽管在绿瓶水的销售中采用了低价策略，但钟睒睒痛恨价格战，尤其是直播平台无下限的价格战。他直言，他自己永远不会做直播带货，也看不起那些做直播带货的企业家。“我要求电商平台不能超过销售的5%，为了这个阿里巴巴都来找我，但是我说，我们的主要就在小店，每天那么多快递、外卖小哥在社会挣扎，为什么要和他们争？”
他认为，电商平台持续的价格战同样会导致种种恶果。
钟睒睒称，像拼多多这样的企业，它不仅仅是劣币驱逐良币，甚至指向了产业发展，价格决定一切，这对中国品牌和中国产业是一种巨大伤害。
翻译：
On the evening of Nov 19, Zhong, the founder of Nongfu Spring, gave an explanation and responded to questions about online violence he suffered in the first half of the year, the story behind making Green Bottle Water and his views on live streaming.
Talk about Internet violence: The people who scold me are also victims
Zhong spoke again about the public opinion attack in March, when Nongfu Spring faced serious online violence since its establishment -- the death of Wahaha founder Zong Qinghou, the "feud" between the founders of Nongfu Spring and Wahaha, and the past water war was once again revealed. Affected by this, sales of Nongfu Spring bottled water declined after the incident.
"Someone took advantage of algorithms," Zhong said. "Algorithms were not invented by ordinary people but by people with knowledge and culture. Those who abuse Zhong online every day are the same victims as Zhong."
Sell green bottle water: pure water is not as good as natural water
In the first half of this year, Nongfu Spring's earnings report, Nongfu Spring's revenue in the first half of the year was 22.173 billion yuan, an increase of 8.4%, and the frustration of Nongfu Spring is that the revenue accounted for 50% of the past packaged drinking water products, the first half of this category revenue fell sharply 18% to 8.531 billion yuan. In addition, compared with the same period last year, the inventory of Nongfu Spring in the first half of the year increased by 943 million yuan, reaching 3.336 billion yuan, and the inventory turnover days increased by 13.8 days, reaching 64.2 days.
Subsequently, Nongfu Spring quickly launched green packaging pure water products, and low price strategy in the market, green packaging of Nongfu Spring pure water can be achieved at least 9.9 yuan 12 bottles.
However, a Beijing terminal convenience store owner told the interface news, green bottle currently seems to be general sales, compared to still red bottle water sales more stable, according to his observation, green bottle water price war is staged, to return to normal prices, the future growth can not match red bottle water.
Zhong again mentioned the original intention of making green bottled water. He said the product had only one specification, indicating that Nongfu Spring was very restrained in making the product. He has always controlled the price of green bottled water, not allowing it to be expensive, to show people that pure water is only worth so much.
According to a report by Huxi.com, Zhong had ordered the packaged water division to issue a "military order" and launch a strategic adjustment after the company's water-based products failed in the first half of the year. He instructed the division to "dismiss the entire division" if it failed to win back lost market share with red and green bottles.
With Wahaha announcing sales of more than 70 billion yuan in 2024, the entire water beverage enterprise may usher in a new round of more intense competition.
Zhong spoke at the event. Talk about live: never go live
Although a low price strategy is used in the Green Bottle water sale, Zhong hates price wars in these areas, especially in live-streaming platforms where there are no minimum limits. He bluntly said that he would never do live with goods, and looked down on those entrepreneurs who did live with goods. "I asked that the e-commerce platform cannot exceed 5% of sales, and Alibaba came to me for this, but I said, our main store, so many express delivery and takeout brothers struggle in society every day, why should we fight with them?"
He believes that the continued price war of e-commerce platforms will also lead to all kinds of bad results.
Zhong said companies like Pinduoduo are not only driving out good money, but also pointing to industrial development, where price determines everything, which is a big harm to Chinese brands and Chinese industries.
句子分析：
1.
句子成分分析：
"Someone took advantage of algorithms," Zhong said.
"Algorithms were not invented [by ordinary people] but by people [with knowledge and culture].
Those (who abuse Zhong [online] [every day]) are the same victims (as Zhong)."
句子语法结构详解：
(took 为 take 的过去式。said 为 say 的过去式。)
* took 为谓语，采用一般过去时。
* said 为谓语，采用一般过去时。
* invented 为谓语，采用一般过去时和被动语态。
* who 为关系代词，引导定语从句。
* abuse 为谓语，采用一般现在时。
* are 为系动词作谓语，采用一般现在时。
* those 为指示代词。someone 为不定代词。were 为助动词。the 为定冠词。
句子相关词汇解释：
Phrase:
| take advantage of... | 1) 利用..., 利用...的机会 2) 占...的便宜, 欺骗 |
Vocabulary:
| someone ['sʌmwʌn] | pron | 1) 某人; 有人 2) 重要人物 |
| algorithm ['ælgәriðm] | n. | 算法；计算程序 |
| say [sei] | vi. | 1) 说，讲，告诉 2) 表达，表述 |
| invent [in'vent] | vt. | 1) 发明，创造 2) 编造，捏造，虚构 |
| ordinary ['ɔ:dinәri] | a. | 1) 普通的，平常的，一般的，平凡的 2) 平庸的，平淡无奇的 |
| people ['pi:pl] | n. | 1) 人，人们，大家 2) 国民，人民，臣民，群众 |
| but [bʌt] | conj. | 1) 但是 2) 而, 却 |
| knowledge ['nɔlidʒ] | n. | 1) 知识，学识，学问 2) 理解，了解 |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后，接着 |
| culture ['kʌltʃә] | n. | 1) 文化，文明 2) 种植；栽培；养殖；培育 |
| abuse [ә'bju:z] | vt. | 1) 滥用（以致危害健康） 2) 滥用，妄用（权力、所知所闻） |
| online | ad. | 在线, 联机, 联网,在网上 |
| day [dei] | n. | 1) 天, 一日，一天 2) 白天，日间 3) 时代；时期 |
| same [seim] | a. | 1) 同样的，相同的 2) （与……）相同的， 一模一样的 |
| victim ['viktim] | n. | 1) 受害者，牺牲品 2) 受骗者 |
| as [æz] | prep. | 1) 作为, 当作 2) 像，如同 |
2.
句子成分分析：
[In addition], [compared with the same period last year], the inventory (of Nongfu Spring (in the first half (of the year increased [by 943 million yuan, reaching 3.336 billion yuan, and the inventory turnover days]))) increased by 13.8 days, reaching 64.2 days.
句子语法结构详解：
* compared 为过去分词，作句子状语。
* 第1个 increased 为过去分词，作后置定语。
* 第1个 reaching 为动名词。
* 第2个 increased 为谓语，采用一般过去时。
* 第2个 reaching 为现在分词，作状语。
* the 为定冠词。
句子相关词汇解释：
Phrase:
| in addition | 此外 |
| compare...with... | 把...与...作比较 |
| be compared with... | 与...比较 |
| last year | 去年 |
Vocabulary:
| same [seim] | a. | 1) 同样的，相同的 2) （与……）相同的， 一模一样的 |
| period ['piәriәd] | n. | 1) 一段时间，时期 2) （人生或国家历史的）阶段，时 |
| inventory ['invәntәri] | n. | 1) （建筑物里的物品、家具等的）清单，财产清单 2) （商店的）存货，库存 |
| first [fә:st] | a. | 1) 第一的 2) 最初的; 最先的 |
| half [hɑ:f] | n. | 1) 一半 2) 半场 |
| year [jiә] | n. | 1) 年 2) 一年时间 |
| increase [in'kri:s] | vt. | 使增长，增多，增加 |
| vt. | 使增长，增多，增加 | |
| yuan [ju:'ɑ:n] | n. | 元(中国货币单位) |
| reach [ri:tʃ] | vt. | 1) 达到,提升到,进入(新水平/阶段) 2) 到达, 抵达（某地,某点位） |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后，接着 |
| turnover ['tә:n,әuvә] | n. | 1) （一定时期内的）营业额，成交量 2) 人事变更率，人员调整率 |
| day [dei] | n. | 1) 天, 一日，一天 2) 白天，日间 3) 时代；时期 |
| reach [ri:tʃ] | vt. | 1) 达到,提升到,进入(新水平/阶段) 2) 到达, 抵达（某地,某点位） |
3.
句子成分分析：
[Subsequently], Nongfu Spring quickly launched green packaging pure water products, and low price strategy (in the market), || green packaging (of Nongfu Spring (pure water can be achieved | [at least] 9.9 yuan 12 bottles)).
句子语法结构详解：
* launched 为谓语，采用一般过去时。
* 第1个 packaging 为现在分词，作状语。
* be 为系动词作谓语。
* achieved 为过去分词作表语
* can 为情态动词。the 为定冠词。
句子相关词汇解释：
Phrase:
| at least | 1) 至少；不少于 2) 起码 (用于对否定情况补充肯定的评论) |
Vocabulary:
| subsequently ['sʌbsikwәntli] | ad. | 随后，后来，之后，接着 |
| quickly ['kwikli] | ad. | 1) 迅速地；很快地 2) 不久；立即 |
| launch [lɔ:ntʃ] | vt. | 1) 发射，把（航天器、武器等）发射上天，水中发射 2) 开始从事，发起，发动（尤指有组织的活动） |
| green [gri:n] | n. | 1) 绿色 2) (greens) 绿叶蔬菜 |
| a. | 1) 绿色的，草绿色的 2) 长满青草的，绿油油的，青葱的 | |
| package ['pækidʒ] | vt. | 1) 将……包装好 2) 将……包装成，使改头换面，把……装扮为 |
| pure [pjuә] | a. | 1) 纯的，纯净的，纯粹的 2) 干净的，不含有害物质的 |
| water ['wɔ:tә] | n. | 1) 水 2) 水域，江河湖海 |
| product ['prɔdʌkt] | n. | 1) 产品，制品 2) （自然、化学或工业过程的）产物，生成物，产品 |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后，接着 |
| low [lәu] | a. | 1) 低的，矮的，离地面近的 2) 在底部的，近底部的 |
| price [prais] | n. | 1) 价格，价钱，物价 2) 代价 |
| strategy ['strætidʒi] | n. | 1) 策略，计划 2) 策划，部署 |
| market ['mɑ:kit] | n. | 1) 市场，集市，商场 2) 交易，买卖，交易量 |
| packaging ['pækidʒiŋ] | n. | 1) 包装材料；外包装 2) 包装工作；包装 |
| achieve [ә'tʃi:v] | vt. | 1) （凭长期努力）达到（某目标、地位、标准） 2) 完成 |
| yuan [ju:'ɑ:n] | n. | 元(中国货币单位) |
| bottle ['bɔtl] | n. | 1) （细颈）瓶子 2) 一瓶（的量） |
4.
句子成分分析：
[With Wahaha announcing sales (of [more than] 70 billion yuan) [in 2024]], the entire water beverage enterprise may usher in a new round (of more intense competition).
句子语法结构详解：
* announcing 为现在分词，构成“with + n. + 现在分词”复合宾语结构。
* usher 为谓语。
* may 为情态动词。the 为定冠词。a 为不定冠词。
句子相关词汇解释：
Phrase:
| more than | 超过, 不只 |
| usher...in | 开创, 开启, 迎来 |
Vocabulary:
| announce [ә'nauns] | vt. | 1) 宣布，宣告（决定、计划等） 2) 通知 |
| sale [seil] | n. | 1) 销售，出售 2) 销售量 |
| yuan [ju:'ɑ:n] | n. | 元(中国货币单位) |
| entire [in'taiә] | a. | （用以强调）全部的，整个的，完全的 |
| water ['wɔ:tә] | n. | 1) 水 2) 水域，江河湖海 |
| beverage ['bevәridʒ] | n. | （出水意外的）饮料 |
| enterprise ['entәpraiz] | n. | 1) 企业, 公司 2) 事业，规划 |
| new [nju:] | a. | 1) 新的，刚出现的，新近推出的 2) （the new）新东西，新事物 |
| round [raund] | n. | 1) 圆片, 圆块 2) 轮, 局, 场, 回 |
| more [mɔ:] | a. | 更多 |
| intense [in'tens] | a. | 1) 很大的，十分强烈的，极端的 2) 严肃紧张的，激烈的 |
| competition [,kɔmpi'tiʃәn] | n. | 1) 竞争 2) 比赛 |
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