
央视新闻联播主播康辉亲自推介、新华社“秀我中国”栏目实地体验、天水当地开通麻辣烫公交专线……一夜间,名不见经传的甘肃天水麻辣烫火爆“出圈”,成为继淄博烧烤、哈尔滨冰雪游之后的又一互联网新晋“顶流”。

2024年3月14日,甘肃天水,游客品尝麻辣烫。视觉中国 图
素有“陇上江南”美誉的天水地处甘肃省东南部,总面积1.43万平方公里,户籍人口372万。该市位于兰西城市群、西安都市圈、成渝地区双城经济圈、银川都市圈等国家和省级区域一体化枢纽中心交汇点,是丝绸之路经济带和关中平原城市群重要节点城市。
为何地处西北的天水,如今会因发源于四川的麻辣烫而走红?
据天水市秦州区融媒体中心3月1日发布的一篇文章介绍,2月13日,天水网友“一杯凉白开”在短视频平台发布一段自拍的麻辣烫视频,色泽诱人、热辣滚烫,短时间内得到118万赞,被169万网友分享,并有22万条评论,网友垂涎欲滴的同时纷纷问询“这是哪里的麻辣烫”。
文章称,天水麻辣烫的高人气也吸引了众多美食达人的关注,多名“网红”亲历天水打卡、探店,助推天水麻辣烫被更多人知晓。在某短视频平台,以天水为代表的“甘肃麻辣烫”相关话题达到上百个,累计播放量近8亿。仅2月份,相关视频达到1000余个,话题热度还在持续上涨。
澎湃新闻(www.thepaper.cn)注意到,以“天水麻辣烫”为关键词的百度搜索指数在3月13日-3月14日这一天内迎来指数级增长,从0飙升至10355。
相较于网络数据,更为直观的热度来自现实生活中的追捧——据微信公众号“央广网”报道,有博主从西安开了300多公里到甘肃天水,专程打卡天水麻辣烫,“天水甘谷县的辣子可能是地球上最好吃的辣椒”。还有南方游客,因为刷到甘肃麻辣烫的视频,跨越1668公里,转了3趟车到达甘肃天水,“第一次吃麻辣烫排那么久的队”。
据湖北经视报道,一位名叫司先生的游客从新疆跨越了2700公里,专程来天水吃麻辣烫。他说:“都要排队,最长的一家,我排了5个小时才吃上。最喜欢的就是麻辣烫的辣子,很带劲,还有那一口手擀粉。”
3月13日,天水市融媒体中心刊发文章解读称,天水把麻辣烫发挥到了另一重极致——各色蔬菜在盘子里均匀地裹满香浓的油泼辣子;晶莹剔透的手擀粉,浸在红艳艳的浓汤里闪着光……天水麻辣烫红油满满,滋润可口,可加汤或干拌,食材分开下锅,一次尝遍双重辣味。
文章指出,天水麻辣烫的精华不仅在于油泼辣子的浓郁咸香、花椒的麻麻清香,也在于粉条挂足汁水的诱人卖相……而这样的灵魂,全都是天水本地的风物所成就的,甘谷辣椒、麦积秦安花椒、武山粉条、蔬菜,乃至独特的地域文化缺一不可。
其中,甘谷辣椒更被视为天水麻辣烫的“灵魂”。
公开资料显示,甘谷辣椒至今已有至少400多年的种植历史,甘谷辣椒色泽光亮、肉厚油多、角条细长、皱褶均匀、辣味香浓。甘谷辣椒受到国际市场青睐,以线椒为主的60多个品种出口20多个国家和地区,当地成为全国辣椒生产基地之一。
而随着旅游热度的攀升和各地游客的涌入,天水文旅面临着机遇与挑战。
据微信公众号“甘肃日报”报道,天水麻辣烫火爆“出圈”,唤醒了这座千年古城的热情、豪爽,人们自发组织车队免费接送游客,连夜清扫城市、刷新墙面、翻新道路。一时间,麻辣烫专线开起来了、非遗戏剧演起来了,麦积山、伏羲庙、南郭寺等各个景区的门票也送起来了,承载满满诚意和友爱的同时,也给游客带来了最好的旅游体验。
3月13日,天水市麦积区市场监督管理局向全区“麻辣烫”店、农家乐、地方特色食品等餐饮服务经营者发布《关于规范全区“麻辣烫”等餐饮服务经营者的告知书》,提出了亮证亮照经营、从业人员管理、环境卫生整治、硬件设备到位、记录索证索票台账、保障食品安全、规范明码标价、保证餐饮具清洁、提高服务水平等要求。
比如,麦积区市场监督管理局呼吁经营者要做到微笑服务,最大限度满足消费者的合理建议及要求,对外地游客提出的地区差异问题,做好解释工作。
此外,麦积区司法局也于近日下发《关于切实优化法治化营商环境助力麻辣烫行业经济发展的通知》,要求各相关行政执法单位要公正文明执法,建立“综合查一次”制度,坚持无事不扰,执法人员必须“持证上岗”“亮证执法”,实现一支队伍“进一扇门、查多项事”,并以“体检报告单”的形式,督促商户消除各类安全隐患,避免“不管宣教,就管执法”“只管处罚、不管效果”。
麦积区司法局同时也提出,各级人民调解组织和各相关单位,要做好噪音扰民、堵塞交通、摊位争抢等经营场所等常见矛盾纠纷排查化解工作。要充分利用12315热线、网站留言等多种途径受理消费者的投诉举报,建立健全统一接收、按责转办、限时办结、统一督办机制,高效解决质量、价格等消费纠纷。
新闻译文:
Kang Hui, the anchorman of CCTV News Network, personally introduced the program "Show Me China" of Xinhua News Agency, and opened a Spicy Hot Pot bus line in Tianshui. In one night, the unknown Spicy Hot Pot in Tianshui, Gansu, became popular "out of the circle", becoming another new Internet "top stream" after Zibo barbecue and Harbin ice and snow tour.
On March 14, 2024, in Tianshui, Gansu Province, tourists taste Spicy Hot Pot. Visual China Map
Tianshui, known as "Longshang Jiangnan", is located in the southeast of Gansu Province, with a total area of 14300 square kilometers and a registered residence population of 3.72 million. The city is located at the intersection of national and provincial regional integration hubs such as the Lanxi Urban Agglomeration, Xi'an Urban Agglomeration, Chengdu Chongqing Dual City economic Circle, and Yinchuan Urban Agglomeration. It is an important node city in the Silk Road Economic Belt and the Guanzhong Plain Urban Agglomeration.
Why does Tianshui, located in the northwest, become popular today because of Spicy Hot Pot, which originated in Sichuan?
According to an article released on March 1 by the Rong media center in Qinzhou District, Tianshui City, on February 13, Tianshui netizens released a self shot Spicy Hot Pot video on the short video platform, which was attractive in color and hot. It was praised by 1.18 million netizens in a short time, shared by 1.69 million netizens, and had 220000 comments. While drooling, netizens asked "where is this Spicy Hot Pot".
According to the article, the high popularity of Tianshui Spicy Hot Pot has also attracted the attention of many food experts. Many "online celebrities" have personally experienced Tianshui to punch cards and explore stores, which has helped Tianshui Spicy Hot Pot become known by more people. On a short video platform, "Spicy Hot Pot in Gansu" related topics represented by Tianshui reached hundreds, with a cumulative broadcast volume of nearly 800 million. In February alone, there were over 1000 related videos, and the topic heat continued to rise.
Pangpai News (www.thepaper.cn) noticed that the Baidu search index with the keyword "Tianshui Spicy Hot Pot" saw exponential growth from March 13 to March 14, soaring from 0 to 10355.
Compared with the online data, a more intuitive popularity comes from the pursuit of real life - according to the report of the WeChat official account "Yangguang Net", a blogger drove more than 300 kilometers from Xi'an to Tianshui, Gansu, and made a special trip to check out Tianshui Spicy Hot Pot. "The chili in Gangu County of Tianshui may be the best chili on the earth". There are also tourists from the south. Because of the video of Spicy Hot Pot in Gansu, they crossed 1668 kilometers and transferred three buses to Tianshui, Gansu, "waiting in line for the first time to eat Spicy Hot Pot".
According to Hubei Economic Television, a tourist named Mr. Si traveled 2700 kilometers from Xinjiang to Tianshui to eat Spicy Hot Pot. He said, "I have to wait in line. I waited for five hours for the longest one to eat. My favorite food is Spicy Hot Pot, which is very hot, and the hand rolling powder."
On March 13, Tianshui Rong Media Center published an article explaining that Tianshui has brought Spicy Hot Pot to another extreme - all kinds of vegetables are evenly wrapped in spicy oil; The crystal clear hand rolling powder shines in the bright red soup... Tianshui Spicy Hot Pot is full of red oil, which is moist and delicious. You can add soup or dry mix. The ingredients are cooked separately, and you can taste the double spicy taste at one time.
The article points out that the essence of Tianshui Spicy Hot Pot lies not only in the strong salty smell of oil spiced peppers and the numb fragrance of Chinese prickly ash, but also in the attractive appearance of noodles with juice... Such soul is all achieved by the local scenery of Tianshui. Gangu pepper, Maiji Qin'an Chinese prickly ash, Wushan noodles, vegetables, and even unique regional culture are indispensable.
Among them, Gangu chilli is regarded as the "soul" of Tianshui Spicy Hot Pot.
Public information shows that Gangu chili has a planting history of at least 400 years. Gangu chili has a bright color, thick and oily flesh, slender horns, uniform wrinkles, and a strong spicy flavor. Gangu chili peppers are favored by the international market, with over 60 varieties, mainly linear chili peppers, exported to more than 20 countries and regions, making the local area one of the national chili production bases.
With the increasing popularity of tourism and the influx of tourists from various regions, Tianshui Cultural Tourism is facing both opportunities and challenges.
According to the "Gansu Daily", a WeChat official account, Tianshui Spicy Hot Pot is so popular that it has awakened the enthusiasm and generosity of this millennium old city. People spontaneously organize a motorcade to pick up tourists for free, clean the city, refresh the walls and renovate roads overnight. At that time, the Spicy Hot Pot special line was opened, the intangible cultural heritage drama was performed, and the tickets for various scenic spots, such as Maiji Mountain, Fuxi Temple, Nanguo Temple, were also sent. While carrying full sincerity and friendship, it also brought tourists the best tourism experience.
On March 13, the Market Supervision and Administration Bureau of Maiji District, Tianshui City issued the Notice on Regulating the Catering Service Operators of "Spicy Hot Pot", "Nongjiale", and "Local Specialty Food" to the catering service operators of the whole district. It proposed that the operation of "Spicy Hot Pot", the management of employees, the improvement of environmental sanitation, the availability of hardware and equipment, the recording of accounts for claiming certificates and tickets, the guarantee of food safety, and the standardization of price marking ensure cleanliness of catering utensils and improve service levels.
For example, the Market Supervision Administration of Maiji district calls on operators to provide smiling services, meet the reasonable suggestions and requirements of consumers to the greatest extent possible, and provide explanations for regional differences raised by tourists from other regions.
In addition, the Bureau of Justice of Maiji District also recently issued the Notice on Effectively Optimizing the Legalized Business Environment to promote the Economic Development of the Spicy Hot Pot Industry, requiring all relevant administrative law enforcement units to enforce the law impartially and civilly, establish a "comprehensive inspection once" system, adhere to the principle of "no matter what, no matter what, law enforcement personnel must" work with certificates "and" enforce the law with certificates ", to achieve a team" entering one door and checking many things ", and in the form of" medical examination report ", Urge merchants to eliminate various safety hazards and avoid "ignoring education, enforcing laws" and "only focusing on punishment, regardless of effectiveness".
The Judicial Bureau of Maiji District also proposed that people's mediation organizations at all levels and relevant units should do a good job in investigating and resolving common conflicts and disputes such as noise disturbance, traffic congestion, and stall competition in business premises. We should make full use of various channels such as the 12315 hotline and website messages to receive consumer complaints and reports, establish and improve a unified reception, responsibility transfer, time limited processing, and unified supervision mechanism, and efficiently resolve consumer disputes such as quality and price.
新闻联播 CCTV News ; News Network ; News Feeds ; news network show
新华社 the Xinhua News Agency
甘肃省 Gansu Province ; Lanzhou
东南部 the southeast
总面积 total area ; gross area
平方公里 square kilometer
成渝地区 Chengdu Chongqing region ; Cheng-Yu area
经济圈 Economic Circle ; Economic Zone
区域一体化 regional integration
丝绸之路 the Silk Road ; the Silk Route
句子成分分析:
[With the increasing popularity (of tourism) and the influx (of tourists (from various regions))], Tianshui Cultural
Tourism is facing both opportunities and challenges.
句子语法结构详解:
* increasing 为现在分词作定语
* facing 为谓语,采用现在进行时。
* 句中含有 both...and... 并列结构,意为“……和……(两者)都”;“既...又...”。
* is 为助动词。the 为定冠词。
句子相关词汇解释:
Phrase:
| both...and... | (...和...两者)都, 既...又... |
Vocabulary:
| increase [in'kri:s] | vi. | 增长,增多,增加 |
| popularity [,pɔpju'læriti] | n. | 受欢迎,普及,流行 |
| tourism ['tuәrizm] | n. | 旅游业,观光业 |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后,接着 |
| influx ['inflʌks] | n. | (人、资金或事物的)涌入,流入 |
| tourist ['tuәrist] | n. | 1) 旅游者,观光者,游客 2) (在国外参加)巡回比赛的运动队队员 |
| various ['vєәriәs] | a. | 1) 各种不同的,各种各样的 2) 具有多种特征的,多姿多彩的 |
| region ['ri:dʒәn] | n. | 1) (通常界限不明的)地区,区域,地方 2) 行政区 |
| Tianshui | n. | [中国省市] 天水 |
| cultural ['kʌltʃәrәl] | a. | 文化的,与文化有关的 |
| face [feis] | vt. | 1) 面对,面向,正对 2) 面临,必须对付(某情况) |
| opportunity [,ɔpә'tju:niti] | n. | 机会,时机 |
| challenge ['tʃælindʒ] | n. | 1) 挑战 2) 挑战书,(比赛等的)邀请,提议 |
句子成分分析:
[In February (alone)], there were over 1000 related videos, || and the topic heat continued to rise.
句子语法结构详解:
* alone 为副词作后置定语
* there 引导 there be ... 句型, 表示“有”的意思。
* were 为系动词作谓语,采用一般过去时。
* and 为并列连词,连接并列句。
* continued 为谓语,采用一般过去时。
* to rise 为不定式,作宾语。
* the 为定冠词。
句子相关词汇解释:
Vocabulary:
| February ['februәri] | n. | 二月 |
| alone [ә'lәun] | ad. | 1) 仅仅; 单; 只 (用于名词或代词后以加强语气) 2) 单独地; 独自地 |
| over ['әuvә] | ad. | 超过,多于,大于 |
| related | a. | 1) 相关的,有联系的 2) 属同一家族的,有亲属关系的 |
| video ['vidiәu] | n. | 1) 录像 2) 录像带 |
| topic ['tɔpik] | n. | 话题,题目,标题 |
| heat [hi:t] | n. | 1) 热 2) 温度 |
| continue [kәn'tinju:] | vt. | 1) (停顿后)继续,再开始 2) 持续做,持续某种状态,不断发生 |
| rise [raiz] | vi. | 1) 上升,攀升,提高,达到较高水平(或位置) 2) 起床,起立,站起来 |
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