高考英语模拟试题阅读理解精选编讲第149篇——秒词邦微信小程序

It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a ‘rear’ family in unscripted (无剧本的) situations, my team and I would document how the Morgensons’ circle of friends responded to brands and products the Morgensons bought into their lives.

With the help of 35 video cameras and 25 microphones hidden in side the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn’t in your TV or on the shelves of your supermarket. It’s a far more important influence that’s around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons’ friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons’ suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

当时已接近午夜，路上很少看到车辆。然而，几辆卡车停在路边，工人们默默地卸下摄影设备和纸箱，然后把它们抬进摩根森家。

接下来的八周发生的事情受到了好莱坞电影《琼斯一家》的启发，电影讲述了一家营销人员搬到当地的一个社区，秘密地向邻居出售他们的产品。这个想法是为了测试口碑营销的力量。通过拍摄一个没有剧本的“后方”家庭，我和我的团队将记录摩根森一家的朋友圈是如何对他们生活中购买的品牌和产品做出反应的。

在35个摄像机和25个麦克风的帮助下，藏在家具旁边的秘密行动显示了一些令人震惊的事情。最强大的隐形说服器不在你的电视里，也不在超市的货架上。这是一个更重要的影响，几乎每时每刻都在你身边:你自己的朋友和邻居。没有什么比观察我们尊敬或钦佩的人使用某个品牌或产品更有说服力的了。

我们的分析还发现，摩根森使用的品牌卖得更快。大约三分之一的摩根森的朋友开始向他们的朋友推销这些相同的品牌。我们还发现，在摩根兄弟的建议下，他们的朋友最有可能购买的品牌是那些更大、更知名的品牌。这证明了我的想法，传统营销和秘密营销可以很好地协同工作。最具说服力的广告策略是通过口碑广告来加强的。

每当我与公司经理会面时，我都会告诉他们，真正掌握营销力量的人是点击鼠标的消费者和他们广泛的现实生活朋友圈。换句话说，掌握真正权力的人是我们。

句子成分分析：

It was close to midnight || and it was unusual to see vehicles [on the road].

句子语法结构详解：

* 第1个 was 为系动词作谓语，采用一般过去时。
* close 为形容词作表语。
* and 为并列连词，连接并列句。
* 第2个 it 为先行主语，代表后移的不定式。
* 第2个 was 为系动词作谓语，采用一般过去时。
* unusual 为形容词作表语。
* to see 为不定式。
* the 为定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

句子成分分析：

The idea was to test the power (of word-of-mouth marketing).

句子语法结构详解：

* was 为系动词作谓语，采用一般过去时。
* to test 为不定式，作表语。
* the 为定冠词。

句子相关词汇解释：

Vocabulary:

句子成分分析：

Whenever I meet with company managers, || I tell them | that the people (who hold the real marketing power) are 

mouseclicking consumers and their wide circles (of real-life friends).

句子语法结构详解：

* whenever 为连词，引导让步状语从句。
* meet 为谓语，采用一般现在时。
* 第2个 I 开头为陈述句。
* tell 为谓语，采用一般现在时。
* them 为间接宾语。
* that 为连词，引导宾语从句。
* who 为关系代词，引导定语从句。
* hold 为谓语，采用一般现在时。
* are 为系动词作谓语，采用一般现在时。
* I 为人称代词主格。them 为人称代词宾格。their 为形容词型物主代词。the 为定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

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