Ministry of Culture and Tourism: Prosperity of the night economy to release the potential of consumption and active night consumption atmosphere

一、中文原文

人民网北京1月19日电 （记者李楠桦）今日，国新办就保障春节市场供应、促进节日消费有关情况举行发布会。文化和旅游部产业发展司司长缪沐阳在发布会上介绍，为了丰富2023年春节期间文化和旅游产品的供给，支持有条件的地方，发放文化和旅游消费券、积分奖励等惠民补贴，有效带动二次消费、衍生消费。同时，鼓励有条件的地方采取扶持措施，引导文化和旅游企业、商户延长夜间营业时间，丰富产品供给，提升服务水平，活跃夜间消费氛围。

缪沐阳表示，为了丰富2023年春节期间文化和旅游产品的供给，展现社会生活浓郁的烟火气，激发文化和旅游消费市场活力，大力提振市场信心，起到温暖人心、凝聚人心的作用，更好地满足广大人民群众对美好生活的向往。从文旅部的角度，主要是开展了以下四方面的工作：

一是抓住消费热点丰富产品供给。创新消费场景，构建主客共享的文化和旅游消费新空间，推出了一批节日主题文艺演出、艺术展览，丰富个性化定制产品，满足多样化的消费需求。结合季节特点和地方特色，深挖冰雪旅游、避寒旅游的消费潜力，丰富温泉旅游、康养旅游等优质产品的供给。引导旅行社重点推出亲子游、研学游、文化体验游等产品和线路。引导各地扩大线上演播、云展览等数字文化产品的供给，利用短视频、直播等方式拓展文化和旅游产品的营销渠道。各家媒体也积极关注和深度参与促进文化和旅游消费工作，最近各大媒体都积极地报道文旅消费的各项活动，比如人民网刚刚发布了城市消费形象研究报告，很多媒体开展新春旅游休闲宣传推广活动。

二是围绕家乡风物营造团圆年味。指导各地依托非遗代表性项目，利用文化产业园区、旅游景区、公园、广场、步行街、商业综合体等空间开展非遗展示展演及文化年货节、庙会、灯会等民俗活动，打造一批富有浓浓年味的消费场景。支持各地举办社区春晚、乡村“村晚”、花会歌会等活动，开展“瑞雪红梅 欢喜过年”全国乡村旅游精品线路推广活动，指导各地开展“游购乡村 好物迎春”系列活动。配合商务部，积极引导餐饮企业扩大地方特色餐饮、文化主题餐饮供给，开发有地方辨识度的预制菜，丰富文化和旅游消费场景的产品供给，让游客品味美食、带回年味。

三是实施消费惠民激发市场活力。指导各地在春节期间开展文化和旅游消费季、消费月、消费周等活动，举办演出季、创意市集、艺术展览、少儿艺术展演、景区优惠游、美食嘉年华、酒店过大年等活动，支持中国非物质文化遗产保护协会举办“非遗兔年大集”，让消费者足不出户，看非遗直播、购非遗好物、品非遗美食、赏非遗绝技。支持有条件的地方，发放文化和旅游消费券、积分奖励等惠民补贴，有效带动二次消费、衍生消费。

四是繁荣夜间经济释放消费潜能。指导各地引导国家级、省级夜间文化和旅游消费集聚区等，抓住春节、元宵节消费旺季，举办主题夜间活动，策划实施夜游项目，推出具有地方特色的沉浸式夜游，主题光影秀、夜间集市等，突出文化展示，打造本地消费品牌。鼓励有条件的地方采取扶持措施，引导文化和旅游企业、商户延长夜间营业时间，丰富产品供给，提升服务水平，活跃夜间消费氛围。

(责编：李楠桦、高雷)

二、英文译文

People's Daily, Beijing, January 19 (Reporter Li Nanhua) Today, the State New Office held a press conference on ensuring the supply of the Spring festival market and promoting holiday consumption. Miao Muyang, director of the department of Industrial Development of the Ministry of Culture and Tourism, introduced at the press conference that in order to enrich the supply of cultural and tourism products during the Spring Festival in 2023, support places where conditions exist, and issue subsidies such as cultural and tourism consumption vouchers and point awards to benefit the people, effectively driving secondary consumption and derivative consumption. At the same time, we encourage places where conditions permit to take supportive measures to guide cultural and tourism enterprises and businesses to extend night business hours, enrich product supply, improve service levels, and activate the night consumption atmosphere.

Miao Muyang said that in order to enrich the supply of cultural and tourism products during the Spring Festival in 2023, show the strong fireworks of social life, stimulate the vitality of the cultural and tourism consumer market, vigorously boost market confidence, play the role of warmth and cohesion, and better meet the aspirations of the broad masses of people for a better life. From the perspective of the Ministry of Culture and Tourism, the following four aspects of work have been carried out:

First, seize the hot spots of consumption to enrich the supply of products. We have innovated consumption scenarios, built new cultural and tourism consumption Spaces shared by hosts and guests, launched a number of festival-themed performances and art exhibitions, and enriched personalized customized products to meet diversified consumer needs. Combining seasonal characteristics and local characteristics, we will explore the consumption potential of ice and snow tourism and cold-escape tourism, and enrich the supply of high-quality products such as hot spring tourism and health tourism. Guide travel agencies to focus on the launch of parent-child Tours, research Tours, cultural experience Tours and other products and routes. Guide local governments to expand the supply of digital cultural products such as online studios and cloud exhibitions, and expand marketing channels for cultural and tourism products by means of short videos and live broadcasts. various media also actively pay attention to and deeply participate in the promotion of cultural and tourism consumption. Recently, major media have actively reported various activities of cultural and tourism consumption. For example, People's Daily Online has just released a research report on the image of urban consumption.

The second is to create reunion flavor around hometown customs. Guide all localities to rely on intangible cultural heritage representative projects, use cultural industrial parks, tourist attractions, parks, squares, pedestrian streets, commercial complexes and other Spaces to carry out intangible cultural heritage display and performance and cultural New Year goods festival, temple fair, lantern fair and other folk activities, to create a batch of rich New Year consumption scenes. Support local communities to hold community Spring Festival Gala, rural "village evening", flower and song parties and other activities, carry out "Ruixue Red Plum Happy New Year" national rural tourism boutique route promotion activities, guide local areas to carry out "travel to buy rural good spring" series of activities. Cooperate with the Ministry of Commerce, actively guide catering enterprises to expand the supply of local specialty catering and culture-themed catering, develop locally identifiable prepared dishes, enrich the product supply of cultural and tourism consumption scenes, so that tourists can taste food and bring back the New Year flavor.

Third, we will stimulate market vitality by benefiting the people through consumption. To guide local governments to carry out cultural and tourism consumption season, consumption month, consumption week and other activities during the Spring Festival, hold performance season, creative market, art exhibition, children's art performance, scenic spot discount tour, food carnival, hotel and  other activities, and support the China Intangible Cultural Heritage protection association to hold the "Intangible Cultural Heritage Year of the Rabbit", so that consumers can stay at home. Watch live streaming of intangible cultural heritage, buy intangible cultural heritage goods, taste intangible cultural heritage food, appreciate intangible cultural heritage skills. Support places where conditions permit, and issue cultural and tourism consumption vouchers, point rewards and other subsidies to benefit the people, effectively promote secondary consumption and derivative consumption.

Fourth, we will boost the nighttime economy and unleash consumption potential. Guide all localities to guide national and provincial night culture and tourism consumption clusters, seize the Spring Festival and Lantern Festival consumption seasons, hold themed night activities, plan and implement night tour projects, launch immersive night Tours with local characteristics, themed light and shadow shows, night fairs, etc., highlight cultural displays, and build local consumer brands. Encourage where conditions permit to take supportive measures, guide cultural and tourism enterprises and businesses to extend night business hours, enrich product supply, improve service levels, and activate the night consumption  atmosphere.

(Editor: Li Nanhua, Gao Lei)

三、重点单词

1.ensure  保障

2.Industrial  产业

3.the Spring Festival  春节

4.benefit  有益（在本文中指惠民）

5.consumer  消费者

6.folk  民间

7.cooperate  配合

8.cultural heritage  文化遗产

9.implement  文化遗产

10.atmosphere  氛围

四、重点短语

1. in order to do sth 为了做某事

In order not to disappoint his family, he always studies very hard

为了不让家人失望，他总是很努力地读书

2. encourage to do 鼓励做某事

The teacher encouraged Xiao Li to answer questions actively in class、

老师鼓励小丽上课积极回答问题

3. play the role of 扮演…的角色

He played the leading role of the man in the play

他在此剧扮演男主角

4. by means of 通过…

He obtained money from others by means of wire fraud

他通过电信诈骗获取他人钱财

5. support to do 支持做某事

Her parents supported her to go dancing

她的父母支持她去跳舞

五、一词多义

1. press 熟义：推，压，挤 生义：新闻

举例：They called a press conference about it 他们就这件事召开新闻发布会

2. guide 熟义：带领，引导 生义：指南，导游

举例：The guide says they should head north 指南显示他们应该向北出发

3. park 熟义：n.公园 生义：v.停车

举例：They parked their car in the parking lot 他们将车停在了停车场

4.market 熟义：n.市场 生义：v.推销，促销

举例：The supermarket is marketing milk products 这家超市正在推销奶制品

5.watch 熟义：v.观看 生义：n.手表

举例：He bought a new watch 他买了一块新手表

六、同根词串

1.supply v.供应；n.供应量   supplementary adj.补充的

2.tourism n.旅游业，观光业  touristy adj.适合游览的

3.rural adj.乡下的  rurally adv.乡下地

4.local adj.当地的 n.当地人  localized adj.局部的

5.culture n.文化 v.培育  cultural adj.文化的

七、近似词/近反义词

1. consumption n.消费   expense n.消费，报销

2.benefit n.好处 v.对...有益    behalf n.利益，好处

3.improve v.改善  further v.改善，增近

4.broad adj.广泛的   board n.板，木板 v.登上(火车，飞船等)

5.national adj.国家的   state adj.国家的

八、难句分析

Miao Muyang, director of the Department of Industrial Development of the Ministry of Culture and Tourism, introduced at the press conference that in order to enrich the supply of cultural and tourism products during the Spring Festival in 2023, support places where conditions exist, and issue subsidies such as cultural and tourism consumption vouchers and point awards to benefit the people, effectively driving secondary consumption and derivative consumption.

1. 我们可以将此句当作一个较为复杂的主谓宾句子来分析

2. “Miao Muyang, director of the Department of Industrial Development of the Ministry of Culture and Tourism”此句作为这段句子的主语，介绍了在句子中表演动作的人；“introduced”作为句子的谓语，是主语表演的动作。

3. 而宾语成分较为复杂，“at the press conference”是介词短语，“that”引出从句，“in order to enrich the supply of cultural and tourism products during the Spring Festival in 2023”是一个复杂的介词短语，进一步联系上下文；“support places where conditions exist”是一个动词短语，“and”连接两个并列句，连接下文另一个动词短语“issue subsidies such as cultural and tourism consumption vouchers and point awards to benefit the people”，最后句子作为补充解释上文这些行为可能带来的影响。

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